Gurugram-based D2C lifestyle brand DailyObjects reported its financial results for the fiscal year ending March 2025 (FY25). While the company achieved a major milestone by crossing the ₹100 crore revenue mark, its bottom line faced significant pressure due to aggressive scaling efforts.
FY25 Financial Performance
The company’s net loss surged by 60%, reaching ₹16 crore in FY25, up from ₹10 crore in FY24.
| Metric | FY24 | FY25 | Growth |
| Operating Revenue | ₹84 Crore | ₹110 Crore | +31% |
| Net Loss | ₹10 Crore | ₹16 Crore | +60% |
| Total Expenses | ₹96 Crore | ₹124.5 Crore | +30% |
| EBITDA Margin | -4.3% | -10.64% | Widening |
Key Cost Drivers
The widening loss was primarily driven by sharp increases in operational and growth-focused spending:
- Employee Benefits: Jumped 54.5% to ₹17 crore as the company scaled its design and engineering teams.
- Advertising & Marketing: Rose 40.5% to ₹26 crore, representing nearly 24% of its total revenue.
- Rent & Logistics: Rent expenses doubled to ₹4 crore, reflecting the brand’s expansion into offline retail and larger warehousing.
- Procurement: Remains the largest cost head at ₹51.5 crore (41% of total expenses).
Strategic Context: The Scale Play
Despite the losses, DailyObjects showed a marginal improvement in unit economics, spending ₹1.13 to earn every rupee of revenue in FY25, compared to ₹1.14 in the previous year.
- Milestone: The brand has successfully transitioned from a niche “phone case” maker to a full-scale lifestyle tech accessories player, with bags, charging solutions, and stationery now driving significant volume.
- Funding & Valuation: The company last raised $10 million in a Series B round led by 360 One Ventures in May 2024. As of early 2026, its valuation is estimated at approximately ₹382 crore ($46 million).
- Future Outlook: Analysts suggest that while the revenue growth is robust, the company faces increasing pressure from micro-influencer-led niche brands and needs to further optimize its high advertising-to-revenue ratio to reach breakeven.
