The Board of Control for Cricket in India (BCCI) is seeking approximately ₹452 crore from the front-of-jersey sponsorship rights covering the 2025–28 period. This move follows the early exit of Dream11, who ended its ₹358-crore deal due to a new government ban on real-money gaming platforms
Sponsorship deal spans major international fixtures
The proposed three-year rights package includes coverage of about 140 matches—encompassing both bilateral series and games under ICC and ACC such as the Asia Cup and World Cup fixtures
Per-match pricing strategy unveiled
BCCI’s valuation breaks down to ₹3.5 crore per bilateral match and ₹1.5 crore for ICC and ACC fixtures. Revenue projections are ₹131 crore in 2025–26, ₹162.5 crore in 2026–27, and ₹158.5 crore in 2027–28
Dream11’s exit clears way for new deals
Dream11, which had a ₹358-crore lead sponsorship agreement since 2023, withdrew its support following the enactment of the Online Gaming Bill. The BCCI confirmed the move aligned with legal mandates and has swiftly kicked off the tendering process
Clock is ticking with Asia Cup approaching
With the Asia Cup scheduled to begin in early September, the BCCI faces tight timelines to secure a new sponsor. Despite the short window, analysts believe interest will be strong given the unmatched visibility associated with Indian cricket
