What began as an internal experiment with an initial investment of just ₹30 lakh has turned into a major revenue pillar for AstroTalk. The company reported that the Store generated over ₹140 crore in revenue in 2025 and is now operating at a run rate exceeding ₹200 crore as of January 2026.
The “Trust-Led” Commerce Model
The success of the vertical is attributed to “astrologer-led guidance.” Unlike traditional e-commerce, purchases on AstroTalk are often triggered by direct consultations where experts recommend specific remedies.
- Authenticity Gap: Founder Puneet Gupta noted that the market was previously fragmented, with consumers forced to choose between local vendors with no standardization or online sellers with questionable authenticity.
- Certified Products: AstroTalk Store provides certified gemstones, rudrakshas, and “energized” products, solving the trust deficit in the spiritual market.
Growth Metrics & Operations
To support this growth, the company infused an additional ₹40 crore into the vertical in 2025 to strengthen supply chains and expand its product catalog.
| Metric | Performance Details (Jan 2026) |
| Current ARR | ₹200+ Crore |
| Total Orders (2025) | 1.6 Million+ |
| Repeat Purchase Rate | 24% |
| Product Range | 300+ SKUs (Targeting 800+ by FY27) |
| Key Categories | Gemstones, Rudrakshas, Bracelets, Idols |
Strategic Roadmap: Tier II Expansion & IPO
AstroTalk’s e-commerce strategy is increasingly focused on “Bharat” (Tier II and III cities), which are expected to contribute 50% of future sales.
- Revenue Goal: The company is targeting an ARR of ₹400–500 crore for the e-commerce vertical by FY27.
- Unicorn Valuation: AstroTalk is currently in advanced talks to raise $50–$100 million at a unicorn valuation ($1B+), which would make it the first venture-funded astrology platform to reach this milestone.
- IPO 2026: The company has already onboarded a CFO and is preparing to file its Draft Red Herring Prospectus (DRHP) by mid-2026 for a late 2026 or early 2027 listing.
Conclusion
AstroTalk’s transition from a consultation-only platform to a holistic spiritual brand has been remarkably efficient. By leveraging its existing base of 8 crore registered users, the company has built a high-margin e-commerce business with virtually zero customer acquisition costs (CAC). As the “faith economy” continues to boom, AstroTalk Store is positioned to become the “Amazon of Spirituality” for a new generation of digital-first devotees.
