India’s tablet landscape is evolving—and Apple has secured the position as the second-largest tablet brand. With its growing appeal in the premium segment, Apple is closing the gap behind market leader Samsung, signaling rising consumer preference for iPads.
📱 Market Share Snapshot
- In May 2025, Apple held 21.18% of India’s tablet market, behind Samsung’s 48.67% share
- In Q1 2025, Apple grabbed 21% share, trailing Samsung at 34%, as premium tablets grew a hefty 41% YoY and 5G-equipped models hit 43% of the market
🚀 What’s Driving Apple’s Climb
- Premium-Device Surge
Consumers are increasingly opting for high-end tablets priced ₹20,000–30,000 and above—favoring iPads for advanced functionality and brand prestige - Educational & Enterprise Uptake
iPads are now common in schools and corporate settings, supported by Apple’s ecosystem and reliability. Nearly 49% of Apple’s shipments in Q1 were of the iPad 11 Series - Strong Ecosystem Appeal
Apple’s seamless integration across devices enhances the value proposition—many buyers prefer iPads for syncing across iPhones, Macs, and Apple services
🌐 Broader Market Context
- India’s tablet shipments jumped 15–25% YoY across 2024–25, with the overall market expanding via CMR and IDC reports business-standard
- Samsung continues leading (~34–49% share), while other brands like Lenovo, Xiaomi, and Realme compete for the remainder .
✅ Implications for India’s Tech Ecosystem
- Premiumization trend: Indian consumers are leaning toward better user experience and brand assurance.
- Strengthened ecosystem: Apple’s expanding base encourages investment in services like Apple Music, iCloud, and App Store.
- Competitive push: Android brands are being prompted to innovate while keeping prices competitive.
