Apple has introduced the new accessory called the iPhone Pocket, created in collaboration with designer brand ISSEY MIYAKE. It’s a fashion-forward, 3D-knitted wearable that lets users carry their iPhone (and small items) in a novel way rather than just in a regular pocket. The long‐strap version is priced at approximately US $229.95.
What Is the iPhone Pocket?
- The iPhone Pocket is described as a singular 3D-knitted textile accessory, inspired by “a piece of cloth”, designed together by Apple’s design team and ISSEY MIYAKE.
- It is made to fully enclose an iPhone (and other small personal items) while allowing the user to peek at the iPhone’s screen through the mesh knit.
- It comes in two sizes: a short strap version (wrist/handheld or attached to bag) and a long strap version (worn cross-body). The short version costs about US $149.95, and the long version about US $229.95.
- Colour options: The short strap version is available in eight colour variants (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black). The long strap version is available in three colours (sapphire, cinnamon, black).
- Material details: The product info lists the material as nylon (14 %), polyester (85 %), polyurethane (1 %).
Why This Launch Matters
- It signals Apple’s move into fashion-accessory territory, blending high-end design with tech-adjacent products (rather than purely tech hardware).
- The collaboration with ISSEY MIYAKE gives the accessory a luxury positioning.
- The pricing is much higher than a typical phone case or strap, which highlights the branding and design premium.
- It reflects a trend where “wearing” your phone (rather than carrying in pocket or bag) is part of the product story.
- For Apple’s ecosystem in India and elsewhere: such accessories might appeal to style-conscious users, especially in premium segments; though the cost will be a significant factor in regions with price sensitivity.
Considerations & Potential Critique
- Some observers view it as more of a fashion statement than a functional necessity; the utility might be limited compared to the premium price. (E.g., an article called it “a $230 phone sock” in a tongue-in-cheek way.)
- Price in India (after import duties, GST) is likely to be higher than US $229.95, which might restrict uptake to niche users.
- As an accessory, durability, ease of cleaning, how well it holds smaller items, how secure the strap is will matter in real world use.
- Availability is limited: Apple says it will be sold “while supplies last”, and only in select launch countries to start. Apple
Availability
- The iPhone Pocket will be available starting Friday, 14 November 2025, via Apple Store locations and apple.com in the U.S., UK, France, Greater China, Italy, Japan, Singapore, South Korea. Apple+1
- Being a “special edition” product, users should anticipate limited availability and possibly quick sell-out.
What This Means for India
- Indian premium Apple users may view this as a luxury accessory to complement their iPhone ecosystem.
- Local pricing will likely convert US $229.95 plus customs/import/GST and may have higher INR price.
- For Indian retailers/resellers: This creates a premium accessory category and possibly a new margin stream.
- For Apple’s accessory strategy: It demonstrates diversification beyond tech gadgets into lifestyle/fashion accessories in India’s premium market.
- User segment: Those who care about design, brand collaborations, and fashion-tech convergence will be the primary adopters.
Conclusion
The iPhone Pocket, priced around US $229 for the long strap version, is more than a simple case—it’s a designer accessory, a statement piece, and a symbol of how tech companies like Apple are branching into fashion-lifestyle segments. While its utility may be debated, its significance lies in the blending of device, accessory, brand, and style. The focus keyword iPhone Pocket hence represents this shift in accessory strategy.
