Under its quick-commerce arm Amazon Now, Amazon has announced an aggressive expansion plan: the company will open two new dark stores every day across major metro cities. The aim is to cross over 300 micro-fulfilment centres by the end of 2025
🏙️ What is driving this dark-store blitz
- Amazon is targeting deeper penetration across key cities — especially Bengaluru, Delhi and Mumbai — where demand for fast grocery and essentials delivery is high
- The move comes as Amazon Now competes with quick-commerce rivals like Blinkit, Zepto, Swiggy Instamart and others. By boosting its fulfilment backend, Amazon aims to offer “essentials in minutes” and a large selection of groceries, household goods, and more.
- According to Amazon India’s leadership, the “customer response to Amazon Now” has been strong — prompting the accelerated expansion
🚚 What Amazon Now’s dark-store network means for customers
- With a growing network of micro-fulfilment centres, more neighbourhoods could soon get access to ultra-fast delivery — groceries, essentials and daily-use items delivered in minutes or hours
- For Amazon, this infrastructure will help scale same-day and 10-minute delivery services without compromising on inventory breadth or delivery speed
- The rapid expansion signals that Amazon sees quick commerce as a core growth driver rather than a side business — rising competition in India’s instant-delivery market seems to be fueling the push. mint
📈 What it could mean for the quick-commerce market
- Amazon’s aggressive dark-store rollout could intensify competition among instant-grocery players. Companies like Blinkit or Zepto may need to increase their footprint or improve service levels to retain market share.
- This growth may also benefit suppliers, last-mile delivery workers, and small vendors supplying essentials — as demand and volume rise.
- For consumers, increased coverage could mean better delivery speed, more product variety, and possibly sharper pricing as competition heats up.
✅ Final Thoughts
Amazon’s plan to open two new dark stores every single day is a bold bet on the future of quick commerce in India. If the expansion succeeds, it could transform how Indian consumers shop for groceries and essentials — shifting more demand toward ultra-fast delivery. But it also raises the bar for competitors and could reshape the fast-delivery landscape significantly.
