In a bold restructuring move announced at a recent AGM, Reliance Retail revealed that it will license its FMCG private-label brands—including Snactac, Enzo, Glimmer, and others—to Reliance Consumer Products Limited (RCPL). This internal licensing shift coincides with the consolidation of Reliance Consumer as a direct subsidiary of Reliance Industries Limited (RIL). The goal: sharpen focus on FMCG growth and fast-track expansion.The Financial Express
The Scale of the FMCG Push
Though FMCG private labels currently contribute roughly ₹10,000 crore (around 5%) to Reliance Retail’s topline, the ambition is far greater. With RCPL now targeting ₹1 lakh crore in revenue within five years, these labels are becoming core to its growth strategy.
What This Means for Business and Consumers
- Operational Focus: Licensing allows RCPL to gain autonomy, enabling dedicated execution, innovation, and faster decision-making in the FMCG space.
- Streamlined Brand Management: With private labels transferred via licensing rather than outright sale, brand ownership remains with the larger group, while empowering RCPL to manage them independently.
- Market Potential: As consumer demand for value-oriented brands rises, this move positions Reliance to capture higher margins, streamline distribution, and scale the availability of its in-house labels across India.
