In a major milestone for India’s on-demand salon sector, home beauty and wellness platform Yes Madam has secured ₹50 crore (approximately $5.2 million) in its first-ever institutional Series A funding round, led entirely by Sanjeev Bikhchandani’s Info Edge Growth Fund.
The investment marks an unusual structural shift in the quick-commerce and household service industry: Yes Madam has scaled across more than 55 Indian cities while remaining entirely bootstrapped and consistently profitable since its inception in 2016 by co-founders Mayank Arya, Aditya Arya, and Akanksha Vishnoi.
1. The Financial Blueprint: Triple-Digit Profitable Growth
Unlike many heavily venture-backed service giants that run massive marketing burn rates to capture market share, Yes Madam’s unit economics have allowed it to scale via internal cash flow:
| Fiscal Metric | FY 2023–24 | FY 2024–25 | FY 2025–26 Performance |
| Operating Revenue | ₹45 Crore | ₹94 Crore | ₹195 Crore (~$23.5 Million) |
| Year-on-Year Growth | Base line | +108.8% | +107.4% (3 consecutive years of 100%+ growth) |
| Bottom-Line Profile | Profitable | Profitable (₹1.8 Cr PAT) | Maintained Operational Profitability |
A key factor behind this profitability code is the company’s product sales mix. Unlike standard service-only platforms, the sale of proprietary, single-use beauty kits and consumables accounts for over 50% of Yes Madam’s operational revenue pool, preventing the margin leakage that frequently plagues pure service-delivery ecosystems.
2. The Post-Shark Tank Volume Trajectory
The startup gained massive public traction following its appearance on Shark Tank India Season 3 in early 2024, where it secured a minor ₹1.5 crore angel buffer from Ritesh Agarwal, Aman Gupta, and Vineeta Singh. Since that appearance, its operational footprint has scaled exponentially:
[Yes Madam Monthly Booking Velocity Evolution]
At Shark Tank Pitch (Early 2024): 70,000 Monthly Bookings
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Post-Series A Close (May 2026): 300,000+ Monthly Bookings
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To date, the platform has processed more than 6.5 million life-to-date bookings while maintaining a stable Net Promoter Score (NPS) of 50%, illustrating high customer retention and organic word-of-mouth adoption.
3. The Gig Partner Economics
The fresh Info Edge funding will be specifically targeted toward entering new geographic territories, automating backend technology pipelines, and significantly expanding its gig professional network.
Yes Madam has positioned itself heavily as an impact-driven platform for women, currently supporting over 12,000 active female beauty professionals. By implementing a highly competitive commission structure—frequently undercutting legacy tech platforms—the company claims its top-tier service partners take home an average gross monthly income of approximately ₹52,000