Quick‑commerce startup Zepto has revealed a dramatic surge in its fresh produce business—scaling daily sales from 6.4 lakh units in May 2024 to an impressive 22.1 lakh units in May 2025, marking a fourfold increase year‑on‑year
📈 How Zepto Achieved This Growth
- Direct sourcing from farmers: The company now procures produce straight from thousands of farmers, bypassing traditional intermediaries
- 70+ regional collection centres: These hubs collect, grade, pack, and dispatch within 12 hours of harvest, ensuring freshness and reducing spoilage
- Technology-driven procurement: Zepto’s in‑house platform, Bloom, provides real-time mandi prices, vendor scoring, and dynamic planning—empowering farmers and streamlining sourcing
🌟 Significance of the Milestone
- One of India’s largest fresh supply chains: 22.1 lakh units per day places Zepto among the top fresh‑produce operations in the country
- Farmer empowerment through transparency: With real‑time market pricing and performance benchmarks, farmers gain better visibility and pricing power .
- Competitive edge for quick commerce: This scale deepens Zepto’s edge in the fast‑growing quick‑commerce segment, pitting it strongly against rivals
🗣️ Leadership Insight
Co‑founder & CEO Aadit Palicha called this milestone “one of the largest and most sophisticated fresh supply chains in the country today,” positioning fresh produce as core to Zepto’s long‑term growth vision
🔭 What’s Next?
- Continued scaling: Zepto plans to deepen farm-level partnerships and expand collection centers across more regions.
- Tech innovation: The Bloom platform will continue evolving—adding smarter automation and analytics to enhance procurement efficiency.
- Category growth commitment: With fresh produce being the largest consumption category, Zepto aims to build a global-standard supply chain over the next decade
✅ Final Take
Zepto’s fourfold growth in daily fresh produce sales—hitting 22.1 lakh units in May—highlights the power of direct sourcing, tech-driven planning, and agile logistics. As quick commerce expands in India, Zepto’s focus on fresh is likely to shape the future of grocery delivery.
