Zepto, India’s rapid grocery delivery startup, is set to launch its subscription-based analytics platform, Zepto Atom, on May 16, 2025. This move marks Zepto’s entry into the ₹1,000 crore consumer analytics market, traditionally dominated by global firms like Nielsen and Kantar. Zepto Atom aims to provide brands with real-time, hyperlocal insights into consumer behavior, sales trends, and market dynamics, leveraging the vast data generated from Zepto’s operations.
Key Features of Zepto Atom
- Hyperlocal Insights: Offers PIN-code level market share data, enabling brands to identify underperforming regions and tailor strategies accordingly.
- Real-Time Analytics: Provides minute-by-minute data on sales, customer impressions, and conversion rates, allowing for agile decision-making.
- AI-Powered Assistance: Integrates ‘Zepto GPT’, an in-house AI assistant utilizing Natural Language Processing (NLP) to deliver strategic recommendations and generate data reports based on Zepto’s internal datasets.
- Comprehensive Consumer Behavior Analysis: Tracks customer repeatability, retention, and full-funnel purchase behavior, providing brands with a holistic view of their performance.
Strategic Implications
Zepto Atom represents a significant diversification for Zepto, transitioning from a quick commerce platform to a data solutions provider. By monetizing the extensive data generated through its operations, Zepto aims to offer brands actionable intelligence at a competitive price point. This initiative aligns with the growing demand for data-driven decision-making in the retail and e-commerce sectors.
Accessibility and Integration
Zepto Atom will be accessible via a dedicated website and mobile application, separate from the existing Zepto Brand Portal. The platform is designed to be user-friendly, catering to both large enterprises and emerging brands seeking to enhance their market presence through data-driven strategies.
Feature Image Concept: A dynamic dashboard interface showcasing real-time analytics, overlaid with a map highlighting hyperlocal data points, symbolizing the platform’s granular insights and AI capabilities.