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Xiaomi Sells 300,000 Cars in First 15 Months in China

Since its market debut in April 2024, Xiaomi Automotive has delivered 300,000 EVs within just 15 months, averaging an impressive 647 vehicles per day—about 27 cars per hour—according to data from CarNewsChina 


🚀 4 Drivers Behind Xiaomi’s EV Surge

1️⃣ Rapid delivery ramp‑up

Xiaomi hit 100,000 deliveries in 7 months, 200,000 in 11 months, and reached 300,000 in just 15 months, showcasing exceptional scale-up capability .

2️⃣ High-demand models & preorders

The SU7 sedan sparked viral pre-orders—~248,000 orders by end‑2024—while the newly launched YU7 SUV received over 200,000 orders within 3 minutes of opening, signaling massive consumer demand 

3️⃣ Factory expansion

Xiaomi’s Beijing plant operates in two phases (150,000 units each), with the second phase nearing completion—elevating capacity to 300,000 vehicles annually 

4️⃣ Ecosystem and pricing edge

Backed by Xiaomi’s tech ecosystem, aggressive pricing, and spec-rich hardware—e.g., SU7 Ultra, YU7 SUV—Xiaomi has created a compelling alternative within China’s competitive EV market 


🔭 What to Watch Next

  • 2025 delivery target: Xiaomi aims to sell 350,000 EVs, raising its goal from 300,000 as production scales Reuters
  • Global expansion: Plans to enter international markets like Europe by 2027–28.
  • Tech competition: With rivals like Tesla, BYD, and Nio, Xiaomi’s ecosystem advantage and vehicle performance will be closely watched.
  • Profitability timeline: Analysts project a break-even year around 2026, aided by volume and operational leverage 

✅ Bottom Line

Xiaomi’s delivery of 300,000 vehicles in 15 months marks a meteoric rise in the EV industry—driven by fast factory ramp-ups, blockbuster pre-orders, and ecosystem strength. As it pursues 350,000 units in 2025 and eyes overseas expansion, Xiaomi is positioning itself as a formidable global EV contender.

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