Xiaomi, the Chinese electronics giant, has revealed plans to expand its electric vehicle (EV) business into Europe by 2027—marking a major step in its international growth strategy
A Clear Timeline Toward International Expansion
- During a livestream, CEO Lei Jun confirmed that Xiaomi will consider selling its EVs outside China beginning in 2027, focusing first on building capacity and resolving domestic demand issues.
- Company president William Lu reinforced this timeline during Barcelona’s MWC 2025, stating that Europe will be among Xiaomi’s first international markets to receive its EVs. He also showcased a SU7 Ultra test vehicle registered in Germany, signaling early steps toward European market readiness.
- Reuters reports that Xiaomi is also building an EV R&D centre in Europe, with executives recruited from BMW to lead its operations and European adaptation strategies.
Strong Domestic Momentum Lays the Groundwork
- Xiaomi’s EV unit delivered a record 81,302 vehicles in Q2 2025, nearly three times year-over-year growth, and EV revenue more than tripled.
- Net profit surged 133%, reaching ¥11.9 billion (~€1.4 billion), supported by strong SUV demand from models like the high-performance YU7.
- Its benchmarking Yu7 and SU7 Ultra models have set high performance standards and garnered massive interest, helping Xiaomi challenge rivals like Tesla and BYD in speed, pricing, and innovation
Strategic Preparedness and Competitive Landscape
Xiaomi’s measured strategy—firmly focused on domestic consolidation first—is deliberate. The company emphasized that strong roots at home are essential before entering overseas markets, where regulatory, performance, and customer expectations vary significantly.
Entering Europe in 2027 positions Xiaomi to rival legacy automakers with aggressive pricing and advanced EV features. Its SUV YU7, for instance, boasts ultra-fast charging and performance that puts Tesla on notice
Key Highlights at a Glance
| Aspect | Details |
|---|---|
| Expansion Goal | Launch EVs in Europe by 2027 |
| Domestic Success | Q2 deliveries ~81K; revenue growth; reduced losses |
| Export Strategy | R&D centre planned, regulation and market prep underway |
| Flagship Models | SU7 Ultra, YU7 SUV—performance-led and competitively priced |
| Industry Positioning | Targeting top 5 global EV makers; challenging Tesla/BYD |
Final Thoughts
Xiaomi’s announcement to launch its first EVs in Europe by 2027 marks a bold move in its electric vehicle journey. Backed by outstanding domestic performance, aggressive vehicle innovation, and strategic overseas investments, the move cements Xiaomi as a serious global EV contender.
