Xiaomi’s new AI Glass has made a record-breaking entry in the Chinese smart eyewear market. Within just three days of its launch on June 26, 2025, Xiaomi sold nearly 50,000 units across both online and offline platforms, far exceeding expectations.
This incredible early performance highlights growing consumer interest in AI-powered wearable technology—and Xiaomi’s ability to deliver high-value innovation at scale.
Why It Sold So Fast
The success of Xiaomi’s AI Glass is driven by several key factors:
- Affordable pricing: Starting at CNY 1,999 (approx. $278), it’s one of the cheapest AI smart glasses in the market.
- Strong hardware: Lightweight design (40g), 12 MP front camera, electrochromic lenses, XiaoAI smart assistant, real-time translation, object recognition, and 8.6 hours battery life.
- High visibility: Massive social media buzz on platforms like Weibo, Bilibili, and Xiaohongshu.
- Retail presence: Strong Xiaomi Home offline network supported online demand.
Sales Breakdown
| Sales Channel | Units Sold (Est.) |
|---|---|
| JD.com | 20,000+ (first 12 hours) |
| Online platforms | 31,000+ total |
| Offline Xiaomi stores | Nearly sold out |
| 3-Day Total | ~50,000 units |
What’s Next for Xiaomi?
Following the impressive launch, Xiaomi has raised its 2025 sales target for the AI Glass from 300,000 units to 500,000 units.
According to analysts at Goldman Sachs, Xiaomi is expected to ship around 200,000 units by the end of the year—grabbing up to 10% of China’s smart eyewear market.
This puts Xiaomi ahead of competitors like Rokid, Huawei, Oppo, and Vivo, which are still refining their offerings in the AR/AI glasses space.
Market Impact
The Xiaomi AI Glass’s early success suggests smart eyewear could become the next mainstream wearable—like smartwatches did just a few years ago. Its AI features such as live translation, voice assistance, and visual recognition are positioning it as an everyday AI assistant, not just a tech novelty.
This strong momentum might drive price competition, faster innovation, and wider adoption of AI wearables in both China and international markets.
Final Thoughts
By selling nearly 50,000 units in just three days, Xiaomi’s AI Glass proves that affordable, functional smart eyewear is ready for the mainstream. With a raised sales forecast, a loyal ecosystem, and competitive pricing, Xiaomi is now a clear front-runner in the race to make AI wearables a part of everyday life.
