Consumers planning to buy a new television in India may need to rethink their timing — TV prices are expected to rise by 3 %–10 % starting January 2026, industry experts and reports suggest. Several Indian news outlets and market sources indicate that this price increase could hit LED TVs and smart TVs alike as manufacturers face higher input costs. NewsBytes
📌 Why TV Prices Are Set to Rise
The anticipated TV price hike in India from January 2026 is being driven by a combination of key economic and supply-chain pressures:
🔹 Global Memory Chip Shortage
Televisions rely on imported components such as memory chips, DRAM, and flash memory. A sustained global shortage of memory chips — partly due to increased demand for high-bandwidth chips in AI and data center applications — has raised the cost of these essential parts.
🔹 Weak Indian Rupee
The Indian rupee has weakened significantly against the US dollar, falling past the ₹90 mark. Because many TV components are imported, a weaker rupee increases the cost of production for Indian TV makers, pushing up retail pricing.
These factors combined are forcing manufacturers to pass some of the added costs onto consumers, potentially erasing the benefit that earlier GST rate cuts provided to buyers.
📊 Expected Price Increase Range
- 🔸 Typical models: Many brands are indicating a 3 %–4 % price rise beginning January 2026.
- 🔸 Higher-end or impacted lines: Some manufacturers warn that price hikes could reach as much as 7 %–10 % if current trends continue and chip costs remain elevated
This means a TV that costs ₹50,000 today might cost between ₹51,500 and ₹55,000 early next year, depending on the model and manufacturer.
🛒 Impact on Buyers and Market
📍 Buyers
Consumers thinking about upgrading or buying a TV soon may benefit by purchasing before January 2026 to avoid the anticipated price increase.
📍 Brands
Manufacturers — including both Indian and global brands — have been quietly notifying their dealer networks about the impending cost adjustments. Many are absorbing some costs now but are signalling that full absorption may not be feasible if input prices keep rising.
💡 What This Means for the Industry
- The price hike could modestly dampen demand for new TVs early in 2026, especially among price-sensitive buyers.
- Retailers may adjust promotional strategies to clear old stock before January
- Consumers may see similar price pressures in other consumer electronics categories due to shared supply-chain challenges.
