Swiggy hikes platform fee to ₹15 in select Indian markets, marking its third increase in just three weeks. The food delivery giant is adjusting its pricing strategy during the festive season while dealing with heavy financial losses. This move directly impacts millions of users who rely on the app for daily food orders.
Why Did Swiggy Hike Platform Fee to ₹15?
The latest hike comes as Swiggy reported a net loss of ₹1,197 crore in the first quarter of FY26, almost double from the previous year. Despite a strong 54% growth in revenue, operational costs and discounts continue to affect profitability. The platform fee has become an important tool to increase revenue without affecting delivery partners or restaurant commissions.
Impact on Customers
For users, the ₹15 fee per order might look small, but frequent orders make the cost add up quickly. For instance:
- A user ordering food five times a week would now pay ₹75 extra per week.
- Over a month, that adds up to ₹300 in additional charges.
This could push some customers to reduce order frequency or look for alternative platforms.
How Much Revenue Will Swiggy Earn?
Swiggy handles around 2 million daily orders. At a flat ₹15 per order, the platform could generate nearly ₹3 crore per day, around ₹54 crore per quarter, and nearly ₹216 crore annually. This steady cash flow could help Swiggy reduce losses and move toward profitability.
Competitors Also Raising Fees
Swiggy’s rival Zomato has also raised its platform fee from ₹10 to ₹12 per order, showing an industry-wide trend. Both companies are leveraging strong festive demand when users are less likely to abandon orders despite higher charges.
Meanwhile, new players like Rapido’s Ownly are entering the market with offers such as zero platform fee to attract cost-conscious users.
A Look Back at Platform Fee History
Swiggy introduced the platform fee in April 2023 at just ₹2 per order. Over time, it has steadily increased:
- April 2023 → ₹2
- Mid-2023 → ₹5–10
- August 2025 → ₹12–14
- September 2025 → ₹15
This steady rise shows that platform fees are now a permanent part of the business model.
Why This Matters for Investors
For investors, fee hikes are seen as a positive sign of stronger unit economics. Swiggy’s decision reflects confidence in consumer demand and a clear strategy to push toward profitability despite rising competition.
Conclusion
The decision that Swiggy hikes platform fee to ₹15 is a double-edged sword. While it increases revenue for the company and boosts investor confidence, it also makes food delivery costlier for customers. With competitors also hiking prices, the trend suggests platform fees will only rise further in the coming months.
