SuperK, a tech-enabled value retail chain focused on India’s Tier‑III and smaller towns, has raised ₹100 crore (approx $11.7 million) in a Series B funding round. The round was co-led by Binny Bansal’s 3STATE Ventures and Mithun Sacheti, founder of CaratLane. Cricketer Shubman Gill also participated alongside existing investors Blume Ventures and Xeed Ventures
🔍 Why It Matters
- SuperK’s retail model combines franchise-run supermarkets with a proprietary tech stack—including a POS system and customer apps—to bring organised retail to underserved regions
- Present in over 80 towns across Andhra Pradesh and Telangana with 130+ stores, the startup now plans to expand into 300 additional towns spanning Andhra Pradesh, Telangana, and Karnataka with the fresh capital
- The company also introduced a membership program that now contributes 75% of total sales, boosting footfall and customer loyalty
📊 Growth Strategy & Market Opportunity
- India’s grocery market is valued at around $600 billion, with over 80% of consumer spending coming from smaller towns and cities. Organized retail in these regions accounts for less than 5% of the market—creating a major opportunity for scalable startups like SuperK
- In FY 2025, SuperK posted ~15% growth in revenue over FY 2024 (₹85 crore), signaling gradual recovery post a stabilization year
- Future plans include expanding product categories beyond groceries—into general merchandise such as home appliances—using the same franchise infrastructure to deepen value-for-money retail in smaller towns
🚀 Investor Perspective
- Binny Bansal emphasized that SuperK is well‑positioned to reimagine retail in deeper Bharat by enabling local entrepreneurs to run franchised mini-supermarkets with tech support YourStory
- Participation from Shubman Gill, Blume Ventures, and Xeed Ventures reflects broader investor confidence in retail models designed specifically for Tier‑II and Tier‑III markets
📋 Key Details Overview
| Detail | Information |
|---|---|
| Funding Amount | ₹100 crore (~$11.7 million) Series B |
| Lead Investors | Binny Bansal’s 3STATE Ventures; Mithun Sacheti |
| Participant Investors | Shubman Gill; Blume Ventures; Xeed Ventures |
| Current Footprint | 130 franchise stores in ~80 towns in Andhra Pradesh & Telangana |
| Expansion Target | +300 towns across Andhra, Telangana & Karnataka |
| Revenue Growth | ~15% YoY in FY 2025 over ₹85 crore in FY 2024 |
| Focus Areas | Groceries, general merchandise, tech‑enabled operations, membership loyalty |
🧭 Context & Outlook
SuperK is strategically filling the retail gap in small‑town India, where traditional retail remains highly fragmented and under‑organised. With a proven franchise model, technology stack, and a growing membership engine, the business aims to replicate the “Costco-style” value model tailored for Bharat
The ₹100 crore infusion will help scale operations, hire talent in marketing and growth, and deepen regional connectivity. As competition heats up in the value retail space, SuperK’s local-first tech-driven strategy could set it apart as a leader in deeper retail markets.
