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Studds Helmet IPO Oversubscribed 73× on Final Day

Studds Accessories Ltd, one of India’s leading two-wheeler helmet manufacturers, saw its Initial Public Offering (IPO) get booked 73.25 times on the final day of subscription
The public issue, sized at roughly ₹ 455.49 crore, received bids for approximately 39.92 crore shares against ~ 54.5 lakh shares on offer.


Key Details of the IPO

  • Company: Studds Accessories Ltd (brand: Studds, SMK) – manufactures two-wheeler helmets and accessories.
  • Issue size: ~₹ 455.49 crore; entirely an Offer-for-Sale (OFS) of ~77.86 lakh shares.
  • Price band: ₹ 557 to ₹ 585 per share.
  • Final day subscription breakdown:
    • Qualified Institutional Buyers (QIBs): ~160 times.
    • Non-Institutional Investors (NIIs): ~76.99 times.
    • Retail Individual Investors (RIIs): ~22.09 times.

Why the Strong Demand?

Several factors help explain why the IPO drew such strong interest:

  • Market leadership: Studds claims to be the largest two-wheeler helmet manufacturer in India by revenue and the largest globally by volume. mint
  • Growth tailwinds: With rising two-wheeler usage, regulatory helmet mandates and premiumisation in accessories, demand dynamics favour helmet makers.
  • Branding & exports: The company markets both mass (Studds) and premium (SMK) brands and exports to 70+ countries, adding global appeal.
  • IPO structure: The OFS structure may have attracted existing shareholders monetising, while new investors saw listing gain potential (indicated by grey market premium).

What This Means for Investors

  • A high subscription ratio suggests strong listing demand, often pointing toward a potential listing gain for investors (although not guaranteed).
  • However, subscription alone does not guarantee long-term returns—investors should still evaluate fundamentals, valuation, and growth outlook.
  • At the upper price band (₹ 585), the company’s valuation implied a P/E multiple of ~33.1x based on FY25 earnings, per some broker commentary. mint
  • The grey market premium (GMP) reported around ₹ 65-67 implies an anticipated listing price in the ~₹ 652 range (11% above upper band) at that time.

Things to Watch Post-Listing

  • How the stock performs on listing day and subsequent weeks—whether it sustains the premium or corrects post listing.
  • Company’s execution: capacity expansion, cost of raw materials (helmet manufacturing is raw-material sensitive), export growth, brand premium gains.
  • Two-wheeler industry dynamics: growth of motorcycle/scooter demand, regulatory helmet safety mandates, and competitive pressures.
  • Valuation discipline: with high subscription and strong listing expectations, the company will need to meet growth expectations to justify value.

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