Samsung Electronics and Coinbase have announced an expanded partnership on October 3, 2025, that brings cryptocurrency trading and management directly into the Samsung Wallet app for Galaxy device users in the United States. This integration allows approximately 75 million Galaxy owners to purchase digital assets seamlessly within the app using Samsung Pay, marking a significant step in embedding crypto functionality into everyday mobile experiences. For smartphone users, crypto investors, and fintech watchers searching Samsung Coinbase partnership, Galaxy Wallet crypto integration, or Samsung Pay crypto purchases 2025, the collaboration—building on a July 2025 announcement—offers exclusive perks like a free 3-month Coinbase One subscription and a $25 trading credit for new users, while planning global expansion in the coming months. Samsung Wallet, an evolution of Samsung Pay launched in 2015, now serves as a comprehensive hub for payments, IDs, and digital assets, positioning Samsung ahead of competitors like Apple in mobile crypto access.
This move aligns with the growing mainstream adoption of cryptocurrencies, as Samsung continues to integrate blockchain features into its ecosystem.
Key Features of the Samsung-Coinbase Integration
The partnership embeds Coinbase’s services directly into Samsung Wallet, allowing users to buy, store, and manage crypto without leaving the app. It leverages Samsung’s secure hardware for enhanced safety.
- Direct Crypto Purchases: Galaxy users can fund Coinbase accounts using Samsung Pay, supporting seamless in-app transactions for assets like Bitcoin and Ethereum.
- Coinbase One Perks: Exclusive 3-month free subscription to Coinbase One, featuring zero trading fees on select assets, boosted staking rewards, and partner offers.
- $25 Trading Credit: New users receive $25 after their first trade, encouraging onboarding.
- Security Focus: Samsung’s Knox platform ensures protected storage and payments.
Drew Blackard, SVP of Mobile Product Management at Samsung Electronics America, stated: “With our Coinbase partnership, Galaxy users have a simple and streamlined way to access crypto from a leader in the industry.” Coinbase Chief Business Officer Shan Aggarwal added: “Together, we’re putting the future of finance in the palm of your hand—one Samsung device at a time.”
| Feature | Benefit | Availability |
|---|---|---|
| Crypto Purchases | In-App with Samsung Pay | US Galaxy Users |
| Coinbase One Access | Free 3-Month Subscription | US, Expanding Globally |
| Trading Credit | $25 for First Trade | New Users |
| Security | Samsung Knox Protection | All Supported Devices |
Partnership Background and Expansion Plans
The collaboration builds on an initial July 2025 announcement, where Samsung Pay was added as a payment option within the Coinbase app for US and Canadian users. The October expansion embeds Coinbase One directly into Samsung Wallet, transforming the app into a crypto hub alongside payments and digital IDs.
- US Rollout: Live immediately for 75 million Galaxy users, covering models like S24 and Z Fold series.
- Global Plans: Expansion to international markets in the coming months, subject to regional regulations.
- Samsung’s Crypto History: Builds on 2022’s blockchain phone features and 2024’s wallet upgrades.
Implications: Mainstreaming Crypto in Mobile Wallets
This partnership accelerates crypto’s integration into everyday devices:
- User Convenience: Simplifies onboarding, potentially boosting adoption among Samsung’s 1.3 billion users.
- Market Impact: Coinbase stock rose 1% to $376 on the news, adding to a 20% weekly gain.
- Competition: Positions Samsung ahead of Apple, which lacks native crypto features in Apple Wallet.
Conclusion: Samsung’s Crypto Wallet Evolution
Samsung’s expanded Coinbase partnership embeds crypto trading into Galaxy Wallet for 75 million users, with perks like free Coinbase One access. As global rollout looms, it could redefine mobile finance. For Galaxy owners, it’s a seamless entry—will it spark a crypto boom? The wallets open. samsung
