Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has officially launched its iconic Campa brand in Nepal, partnering with local giant Chaudhary Group (CG) to manage manufacturing and distribution across the country. This marks RCPL’s first formal entry into the Nepalese beverage sector and signals broader regional expansion ambitions
Campa Portfolio Lineup & Pricing
The initial product lineup includes:
- Campa Cola
- Campa Lemon
- Campa Orange
- Campa Energy Gold Boost
- Campa Energy Berry Kick
Product pricing in Nepal is competitive: Rs 30 for 250 ml cola/fruit drinks and Rs 40 for energy drinks—targeted at affordability and rapid market penetration
Why the Chaudhary Group Partnership Matters
Chaudhary Group, Nepal’s largest conglomerate with over 200 companies and 260 brands globally (including Wai Wai noodles), brings deep local expertise in F&B production and distributio7. CG’s extensive reach and infrastructure will help RCPL ensure quick availability and supply-chain efficiency across urban and rural centers.
Brand Legacy Meets Growth Vision
Campa is a heritage Indian soft drink brand founded in the 1970s and re-acquired by Reliance in 2022. After its successful relaunch in India in 2023, Campa is now expanding to GCC markets and Nepal—a core part of RCPL’s export-oriented strategy. RCPL aims to build on nostalgia and affordability to deliver global-quality beverages tailored to Nepalese consumers
Market Opportunity & Strategic Implications
Nepal’s soft drink market is estimated at USD 1.6B, and the Campa launch solidifies Indian brands’ increasing presence in neighboring markets. Through this partnership, both Reliance and CG aim to establish Campa as a prime challenger to established global brands like Coke, Pepsi, and Thums Up in the region
Summary Table
| Aspect | Details |
|---|---|
| Brand | Campa Cola (plus lemon, orange, energy variants) |
| Launch Market | Nepal |
| In-Country Partner | Chaudhary Group (manufacturing & distribution) |
| Pricing (250 ml) | Rs 30 (cola/fruit), Rs 40 (energy drinks) |
| Strategic Significance | First Nepal entry for RCPL; regional rollout via local partnership |
What’s Next?
Reliance plans to leverage its strong FMCG strategy—recent restructuring under New Reliance Consumer Products and investments of ₹6,000–8,000 crore across India—to accelerate beverage rollouts and expand into international markets by 2027. Nepal serves as a foundational step toward broader South Asia expansion and export potential.
