Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, announced a major international expansion by acquiring a majority stake in the Australian health-beverage company Goodness Group Global (GGG).
While the user’s mentioned figure of “₹6.5 cr” does not align with the reported valuation, the deal represents a significant strategic entry for Reliance into the Australian and “Better-For-You” (BFY) beverage markets.
1. Transaction Details & Valuation
While Reliance did not publicly disclose the final Indian Rupee value, market reports indicate a much higher valuation than ₹6.5 crore:
- Stake Acquired: A majority stake (controlling interest) in Goodness Group Global.
- Reported Valuation: Industry reports suggest a valuation of approximately A$32 million for a 75% stake (roughly ₹175 crore to ₹180 crore based on current exchange rates).
- The Target: Goodness Group Global is the Sydney-based parent company of the popular sugar-free brand Nexba.
2. Key Brands in the Portfolio
The acquisition brings several high-profile, health-conscious brands under the Reliance umbrella:
- Nexba: Known for its “Goodsweet” proprietary sweetener, which is a plant-based, zero-calorie alternative to sugar and stevia. It focuses on gut-health and functional drinks.
- PACE: A hydration and sports drink brand co-created with Australian cricket captain Pat Cummins.
- Other Brands: The portfolio also includes BISON (protein beverages) and GOOD BREKKIE (liquid breakfast options).
3. Strategic Rationale: The “Global FMCG” Push
This deal is a “bold step” in Reliance’s transformation from a domestic retailer to a global consumer goods powerhouse.
- India Launch: Reliance plans to launch Nexba and PACE across India, leveraging its massive distribution network and Reliance Retail stores.
- Global Footprint: Goodness Group already operates in 21 international markets; Reliance aims to use this as a springboard to enter up to 50 Western markets over the next five years.
- Technology Transfer: Reliance gains access to GGG’s intellectual property, specifically the “Goodsweet” natural sweetener technology, which can be applied to other Reliance beverage brands like Shunya and RasKik.
4. Recent Reliance Acquisitions (February 2026)
The Goodness Group deal is part of a “frenzied” month of acquisitions for the conglomerate:
- Sikhya Entertainment (Feb 2): Reliance acquired a 50.1% stake in the Oscar-winning production house (behind The Lunchbox and The Elephant Whisperers) for ₹150 crore.
- Personal Care Expansion: In late January/early February, RCPL also acquired four international personal care brands, including Brylcreem and Toni & Guy, to bolster its beauty and grooming portfolio.
Conclusion: A Shift to Premium Wellness
The acquisition of Goodness Group Global marks the end of Reliance’s “volume-only” phase. By bringing in a premium, Australian-born wellness brand, Reliance is targeting the health-conscious urban consumer in India and establishing a credible presence in Western retail markets.
