Reliance Retail Ventures Limited (RRVL) has made a strategic minority investment in U.K.-based FaceGym and is set to introduce the brand in India via its beauty platform Tira, scaling the presence over the next five years
💼 What This Deal Involves
- Minority stake acquired in FaceGym, which specializes in facial fitness workouts combined with skincare boosters
- Expansion will unfold through a combination of standalone FaceGym studios and curated spaces within Tira’s retail outlets in major Indian cities over five years
- RRVL will lead local operations and market development, leveraging its extensive retail network
🔍 Why It Matters
- Beauty + wellness meets fitness: FaceGym introduces a new “facial workout” concept—non-invasive sculpting, massage, and skincare—blending skincare with exercise in India’s evolving beauty market financialexpress
- Tira’s growth trajectory: This move continues Reliance’s expansion into premium beauty and wellness services, positioning Tira as a rival to Nykaa and Myntra in the space
- Global brand infusion: FaceGym, with studios from London to L.A., strengthens its global footprint while RRVL taps into the rising demand for science-backed beauty solutions
📅 Timeline & Next Steps
- Deal announced on July 3, 2025.
- Over the next five years, rollout will include both standalone studios and integration in select Tira store locations
- Targeted expansion in key Indian metros with complete operational and market support from RRVL.
✅ Final Takeaway
With Reliance bringing UK’s FaceGym to India, the company is pushing boundaries in the beauty‑wellness‑fitness crossover space. This partnership—melding global innovation with India’s retail scale—marks a strategic leap in establishing Tira as a top-tier wellness destination for the modern Indian consumer.
