PVR Inox, India’s largest multiplex chain, is set to launch budget-friendly cinemas in underserved regions, aiming to make movie experiences more accessible across the country.
🎯 Targeting Underserved Markets
PVR Inox plans to expand into areas lacking cinema infrastructure, such as Leh in Ladakh, Machilipatnam in Andhra Pradesh, and various non-metro towns in West Bengal and South India. These new cinemas will offer basic amenities, including air-conditioning and hygienic facilities, with ticket prices around ₹150, catering to audiences seeking affordable entertainment options.
🏗️ Strategic Expansion Model
The company is adopting a franchise-owned, company-operated (FOCO) model for this expansion. Under this approach, local developers invest in building the cinema properties, while PVR Inox manages operations on a revenue-sharing basis. This model allows for rapid expansion with reduced capital expenditure for PVR Inox.
📈 Growth and Future Plans
PVR Inox aims to add 80–90 screens this year, focusing on regions previously lacking cinema facilities. The FOCO model currently accounts for 20% of the company’s portfolio, with expectations to increase this to 40–50% in the coming years.
🎟️ Enhancing Accessibility
In addition to expanding into new regions, PVR Inox has introduced initiatives like “Blockbuster Tuesdays,” offering movie tickets starting at ₹99, and the “PVR INOX Passport,” a subscription service allowing viewers to watch up to 10 movies per month on weekdays for ₹699. Forbes
🏢 About PVR Inox
Formed in 2023 through the merger of PVR Cinemas and INOX Leisure Limited, PVR Inox operates over 1,700 screens across 355 properties in 111 cities in India and Sri Lanka.
