Parle Agro has taken PepsiCo India Holdings to the Delhi High Court, claiming that the use of the word “Fizz” on 7Up packaging infringes its trademark rights over the well-known “Appy Fizz” brand. The company argues that PepsiCo’s use could confuse customers and dilute Parle’s brand identity.
Parle’s Allegations
According to Parle, the term “Fizz” is a distinctive and protected element of its Appy Fizz trademark. The brand, launched in 2005, is a leader in India’s sparkling fruit drink category. Parle says PepsiCo’s new 7Up packaging uses “Fizz” prominently, creating a risk of consumers associating 7Up with the Appy Fizz range.
Legal Action in Delhi High Court
On August 13, 2025, Parle filed a trademark infringement suit seeking an injunction to stop PepsiCo from using “Fizz” in any branding, marketing, or packaging for 7Up. The case is pending, and the court has yet to set a final hearing date.
Why the Case Matters
- Consumer Confusion: If two major beverage brands use “Fizz” for soft drink products, shoppers might mistake one for the other.
- Brand Protection: Parle is defending not just a word, but years of marketing and consumer recognition built around Appy Fizz.
- Market Impact: If Parle wins, PepsiCo could be forced to change packaging and campaign materials for 7Up in India.
Competitive Background
This isn’t the first time the two companies have clashed over trademarks. In 2023, Parle and PepsiCo were locked in a dispute over PepsiCo’s “For the Bold” slogan, which Parle argued was too similar to its own B Fizz marketing. That case ended with limited rights granted to PepsiCo but restrictions on how the slogan could be used.
The Road Ahead
The Parle trademark Fizz case will test how Indian courts interpret trademark protection for individual words that describe product qualities. If Parle succeeds, it could strengthen protections for descriptive trademarks in highly competitive markets like beverages.
