Ola Electric has announced a delay in the deliveries of its most affordable electric scooters, the S1 Z and Gig models, shifting its focus to the Roadster electric motorcycle platform. This decision comes amidst increasing competition and a decline in market share for the company.
Ola Electric Delays S1 Z and Gig Deliveries Amid Strategic Shift
Ola Electric, a leading electric two-wheeler manufacturer in India, has postponed the deliveries of its budget-friendly S1 Z and Gig electric scooters. Initially slated for rollout in April and May 2025, the company has now deferred these deliveries to an unspecified later date. The delay was confirmed by CEO Bhavish Aggarwal during a recent investor call, where he emphasized the company’s current focus on the Roadster electric motorcycle platform and efforts to enhance operational efficiency across its network .
Focus on Roadster Platform
The Roadster platform, encompassing models like the Roadster X, X Plus, and Arrowhead, is now at the forefront of Ola Electric’s strategy. Deliveries for the Roadster motorcycle, initially expected in March 2025, faced delays but commenced on May 21, 2025 . This shift indicates the company’s intent to prioritize products that align with its long-term vision and market positioning.
Competitive Landscape and Market Share
Ola Electric’s decision comes at a time when the company is grappling with intensified competition from traditional two-wheeler manufacturers like Bajaj Auto and TVS Motor Company. In Q4 FY2025, Ola’s total deliveries dropped to 51,375 units, leading to a decline in its market share. As of May 2025, the company has slipped to the third position in the electric two-wheeler segment, trailing behind TVS and Bajaj .
Expansion and Operational Improvements
In response to these challenges, Ola Electric is undertaking measures to strengthen its market presence. The company has expanded its store network to approximately 4,000 outlets and claims to have reduced service turnaround times to 1.1 days . These steps are aimed at enhancing customer experience and boosting sales productivity across its network.
Implications for Customers
For customers who had pre-booked the S1 Z and Gig models, the delay means a longer wait for their vehicles. While the company has not provided a revised delivery timeline, it assures that the sequential launch strategy will ensure each product receives adequate market attention. Customers are advised to stay updated through official Ola Electric communications for further information.Autocar Professional
Conclusion
Ola Electric’s postponement of the S1 Z and Gig scooter deliveries reflects a strategic pivot towards consolidating its position in the electric two-wheeler market. By focusing on the Roadster platform and enhancing operational efficiencies, the company aims to navigate the competitive landscape and regain its market leadership. Customers and stakeholders will be keenly watching how these strategic decisions unfold in the coming months.
