Despite unveiling a wave of AI-driven features at WWDC 2025, Apple once again stopped short of delivering what many users have hoped for: a more personalized Siri. While the tech giant introduced Apple Intelligence, ChatGPT integration, and on-screen AI tools, Siri remains largely unchanged—raising questions about the assistant’s future.
What Users Expected from a Personalized Siri
For years, Apple users have wanted a Siri that can:
- Hold natural, context-aware conversations
- Remember personal preferences and follow up on past queries
- Understand and act on cross-app commands seamlessly
- Respond with deeper intelligence and flexibility
With Apple’s AI advancements now reaching apps like Messages, Mail, and even Xcode, many expected Siri to receive a long-overdue transformation.
What Apple Announced Instead
At WWDC 2025, Apple introduced Apple Intelligence, a new on-device AI system that:
- Summarizes texts, emails, and documents
- Creates AI-generated images (Image Playground, Genmoji)
- Translates live conversations
- Provides ChatGPT access across system apps
While Siri does gain minor upgrades—such as deeper app control and a new interface with on-screen awareness—it still lacks memory, real personalization, or natural language flow that rivals like Google Assistant and ChatGPT voice modes now offer.
Siri’s Limitations Remain
Even with Apple Intelligence:
- Siri still resets context between requests
- There’s no memory or history across sessions
- Custom responses and proactive suggestions are limited
This has led to disappointment among power users and developers who expected more in 2025.
Why Apple Might Be Holding Back
Apple’s emphasis on privacy may be slowing Siri’s evolution. By keeping AI processing on-device, Apple is prioritizing security over complexity—but that may limit Siri’s ability to “learn” and personalize without cloud-based memory.
Additionally, Apple may be developing a fully rebuilt Siri experience for future iOS versions, possibly tied to a new Apple AI model or hardware update (like an AirPods Pro refresh or new HomePod).
What the Industry Is Saying
- The Verge notes that Siri got “a new look, but not a new brain.”
- TechCrunch reported disappointment among testers who saw no major conversational improvements.
- Reddit and Twitter/X users widely echoed a single question: “Where’s the smarter Siri we were promised?”
What’s Next?
Apple may still surprise users with a Siri upgrade before the fall 2025 release of iOS 26. But for now, fans of voice assistants will have to settle for ChatGPT-powered answers and limited smart actions—not a truly personalized Siri.
Summary
Apple’s WWDC 2025 delivered big AI advancements—but skipped the long-awaited personalized Siri upgrade. Despite new tools across the system, Siri remains the same, leaving users still waiting for a truly smart, context-aware voice assistant.
