Meta is reportedly in early-stage development of AI smart glasses in partnership with Italian luxury fashion house Prada, according to multiple sources . This marks a strategic move for Meta to broaden its hardware portfolio beyond its existing partnerships.
Expanding Wearables: Beyond Ray‑Ban and Oakley
- Fashion meets function: After collaborating with EssilorLuxottica on Ray‑Ban Meta and the upcoming Oakley-branded sports version, Meta is extending its design reach into luxury fashion through Prada 
- Prada’s eyewear expertise: Though independent of EssilorLuxottica, Prada relies on them for its eyewear product development—each brand offering a unique blend of aesthetics and engineering potential .
Why This Collaboration Matters
- Broader market appeal: Meta is diversifying its smart-glasses line across fashion, sports, and mass-market segments.
- Luxury credentials: Partnering with a luxury brand like Prada positions Meta to attract high-end consumers.
- Tech meets couture: Prada’s bold frame designs provide ideal canvas for embedding AI components without sacrificing style businesstoday
Timeline & Speculation
| Category | Details |
|---|---|
| Announcement | Expected soon; Oakley glasses rumored by June 20  |
| Pricing | Likely premium over Ray‑Ban ( |
| Features | Core Meta AI functionalities: voice commands, live translation, photo/video, LTE connectivity (expected) |
🚀 Final Take
Meta’s rumored Prada smart glasses represent the company’s strategic push into luxury wearables, blending high fashion with AI utility. Building from the success of Ray‑Ban Meta, this partnership reinforces Meta’s vision of making smart glasses a mainstream, style-conscious category.
