Meta has rolled out a powerful new AI voice translation feature for creators on Facebook and Instagram. The update allows creators to automatically translate and dub their Reels in another language, while keeping their original voice tone, pitch, and style. The move is aimed at helping content creators expand their global reach without losing authenticity.
How it works
Creators making Reels can now select “Translate your voice with Meta AI” during upload. The AI instantly generates a translated voice track that mimics the creator’s real voice. An optional lip-sync feature also aligns the dubbed audio with mouth movements for a natural look.
If a creator is not satisfied with the translation, they can reject it, and the original Reel remains unchanged.
Supported languages
At launch, Meta AI voice translation supports English and Spanish, two of the most widely used languages on Meta’s platforms. The company confirmed that more languages will be added soon, making this tool even more valuable for global communities.
Who can use it?
- Facebook creators with 1,000 or more followers
- All public Instagram accounts in regions where Meta AI is active
The feature is available globally, except in certain restricted markets.
Viewer experience
When viewers watch a Reel, they will automatically hear the translated version if it matches their language preferences. Translated Reels are marked with a label showing that AI translation was used. Users can also disable this option in their settings.
Added benefits for creators
Creators managing Facebook Pages through Meta Business Suite have extra options. They can:
- Upload up to 20 translated audio tracks manually
- Access new Insights metrics segmented by language, helping them measure engagement from different global audiences
Why it matters
Reels have become one of the fastest-growing formats on Instagram and Facebook. By adding AI voice translation, Meta is giving creators a way to cross language barriers instantly, making their content more discoverable worldwide.
Unlike traditional subtitles or generic dubbing, this feature preserves the creator’s voice, ensuring authenticity while expanding reach.
With TikTok, YouTube Shorts, and Snapchat all competing in the short-video space, Meta’s AI-powered translation could become a major advantage in attracting creators who want to build truly international audiences.
Final Take
Meta’s AI voice translation feature is a bold step toward making Facebook and Instagram more global. By combining realistic voice cloning, natural tone preservation, and lip-syncing, the tool allows creators to scale their content beyond borders with minimal effort.
