Meta’s AI assistant, Meta AI, has achieved a significant milestone by reaching 1 billion monthly active users across its suite of applications, including Facebook, Instagram, WhatsApp, and Messenger. This announcement was made by CEO Mark Zuckerberg during the company’s annual shareholder meeting on May 28, 2025.
Rapid Growth and Integration
The growth of Meta AI has been remarkable, increasing from 600 million monthly active users in December 2024 to 1 billion by May 2025. This surge is attributed to its seamless integration into Meta’s popular platforms and the launch of a standalone Meta AI app in April 2025, designed to enhance user interaction through personalized voice conversations.
Focus on Personalization and User Experience
Zuckerberg emphasized that the company’s focus for the year is to deepen the user experience by enhancing personalization, voice interactions, and entertainment features within Meta AI. The AI assistant’s fastest-growing usage has been observed on WhatsApp, indicating a strong user engagement on messaging platforms.
Future Monetization PlansAIbase+1The Times of India+1
While Meta AI’s user base has expanded rapidly, Zuckerberg noted that the company plans to further develop the product before exploring monetization strategies. Potential avenues include introducing a paid subscription service that would allow users to access more computational resources.
Strategic Restructuring for AI DevelopmentAnalytics India Magazine
In response to the growing importance of AI, Meta has restructured its AI operations by forming two new teams: the AI Products team, responsible for managing products like Meta AI assistant and AI Studio, and the AGI Foundations unit, focusing on foundational AI models and technologies. Analytics India Magazine
