Marico Ltd., one of India’s leading FMCG companies, is in advanced talks to acquire plant-based protein and nutrition brand Cosmix for around ₹300 crore, signaling a strong push into the booming health and wellness segment of the consumer market.
The deal, if finalised, would add a highly-visible Shark Tank India-featured brand into Marico’s growing portfolio of direct-to-consumer (D2C) nutrition and wellness companies — reinforcing its ambition to tap into rising consumer demand for protein-rich and plant-based products.
💼 About the Proposed Acquisition
Marico is reportedly negotiating to buy Cosmix, a Bengaluru-based nutrition startup founded in 2019 that gained widespread attention after appearing on Shark Tank India, where it secured investment from Namita Thapar for ₹1 crore.
The potential ₹300 crore price tag reflects Cosmix’s rapid growth trajectory — from its Shark Tank valuation of ₹100 crore to a much higher acquisition value within a short span — driven by strong consumer interest in plant-based protein and natural nutrition products.
Cosmix’s revenue performance has been impressive on a startup scale: the company reported about ₹24.4 crore in turnover and around ₹2.8 crore in profit in FY24, and has grown more than 2.5 times over the past three years.
🍃 Why Cosmix Matters to Marico
This potential acquisition aligns perfectly with Marico’s broader strategy of expanding beyond traditional FMCG categories (like edible oils, hair care and personal care) into health, wellness and nutrition — key growth areas driven by shifts in consumer behaviour toward healthier lifestyles.
Cosmix’s digital-first presence and direct-to-consumer sales model complement Marico’s existing D2C brands such as Plix, True Elements, Beardo and Just Herbs, helping the company strengthen its digital revenue base.
Marico has publicly noted its ambition to scale its digital revenues to ₹2,000–2,500 crore within the next three years, making targeted acquisitions like Cosmix a key part of this growth roadmap.
📈 Market Context: Protein & Wellness Segment on the Rise
Indian consumers — especially in urban areas — are increasingly prioritising protein-rich diets and wellness products as health awareness grows. This has created a fertile environment for startups like Cosmix that offer plant-based protein supplements and functional nutrition foods.
By bringing Cosmix under its umbrella, Marico would expand its footprint in a fast-growing segment and compete more aggressively with other major players entering the protein and wellness category. Moneycontrol
🤝 What’s Next
The acquisition discussions are reported to be in advanced stages, but no final deal has been officially announced by either Marico or Cosmix yet. Both companies have remained tight-lipped as negotiations continue. Moneycontrol
If the acquisition goes through, it will mark one of the more notable D2C brand buyouts in India’s FMCG space this year, highlighting growing consolidation as large consumer goods companies seek growth through health-focused startups.
