In a major move to solidify its presence in the health and wellness sector, Marico officially announced on February 4, 2026, that it is acquiring a 60% majority stake in the plant-based nutrition brand Cosmix.
The deal values the Bengaluru-based startup at an equity valuation of ₹375 crore. Marico will pay approximately ₹226 crore for the initial 60% stake, with an option to acquire the remaining 40% after the 2029 fiscal year, depending on performance milestones.
1. The “Shark Tank” Success Story
Cosmix gained national recognition following its appearance on Shark Tank India in 2024.
- The Founders: Husband-and-wife duo Vibha Harish and Soorya Jagadish founded the company in 2019 with just ₹20 lakhs of personal savings.
- Bootstrapped Growth: Prior to this Marico deal, the company remained largely bootstrapped and profitable. They successfully found a “product-market fit” in the crowded supplement space by focusing on clean, plant-based, and gut-friendly formulations.
- Market Leader: As of early 2026, Cosmix holds the #1 bestseller position in the plant protein category across several major e-commerce and quick-commerce platforms.
2. Financial Performance & Valuation
The ₹375 crore valuation represents a massive jump for the startup, which was valued at roughly ₹100 crore during its Shark Tank appearance.
| Metric | Current Performance (as of Feb 2026) |
| Annual Revenue Run Rate (ARR) | ₹100 Crore (L6M performance) |
| FY25 Turnover | ₹50.9 Crore |
| Profitability | High-teen EBITDA margins |
| Growth Rate | Approximately 100% YoY (up from ₹24 Cr in FY24) |
3. Strategic Rationale for Marico
This acquisition is a key part of Marico’s “Digital-First” strategy, aimed at diversifying away from its traditional core (Parachute and Saffola).
- Portfolio Integration: Cosmix joins other digital-native brands in Marico’s stable, including Plix (nutraceuticals), Beardo (male grooming), Just Herbs (skin care), and True Elements (healthy snacks).
- The Snacking Expansion: This deal comes just a fortnight after Marico acquired the premium snacking brand 4700BC from PVR INOX for ₹226.8 crore.
- Revenue Target: Marico’s digital brands collectively crossed the ₹1,000 crore ARR mark in late 2025. The company aims for these “future-ready” brands to contribute 25% of its total India revenue by 2028.
4. Post-Acquisition Operations
- Continuity: Founders Vibha Harish and Soorya Jagadish will retain the remaining 40% stake and continue to lead the business.
- Synergies: Cosmix plans to leverage Marico’s massive distribution network and R&D capabilities to expand into “adjacent wellness and nutraceutical categories.”
- Logistics & Manufacturing: While the brand will remain digital-first, Marico’s operational expertise in supply chain and logistics is expected to help Cosmix scale its physical footprint in the coming years.
Conclusion: A New Era for D2C Wellness
Marico’s acquisition of Cosmix underscores a broader 2026 trend: large FMCG companies are no longer just watching D2C startups—they are actively buying them to “outsource” innovation. For Cosmix, the deal provides the “operational nourishment” needed to grow from a niche favorite into a household name in India’s $78 billion wellness market.
