India’s leading fresh meat and seafood brand Licious has crossed the ₹100 crore mark in monthly revenue, marking a major milestone in its journey as one of the country’s most successful direct‑to‑consumer (D2C) food startups. The achievement highlights strong demand for branded, hygienic, and conveniently delivered protein products as Indian consumers increasingly shift toward organised food platforms.
The news that Licious cross ₹100 crore monthly revenue underscores the company’s improving unit economics, growing customer base, and expanding footprint across major Indian cities.
🚀 Licious Cross ₹100 Crore Monthly Revenue: What’s Driving the Growth
The surge in revenue has been driven by a mix of operational efficiency, repeat customer demand, and category expansion. Licious has focused heavily on building a reliable cold‑chain infrastructure and maintaining strict quality control — factors that continue to differentiate it from unorganised local meat sellers.
Key growth drivers include:
- Rising demand for hygienic meat and seafood in urban India
- High repeat purchase rates from existing customers
- Expansion into ready‑to‑cook and value‑added products
- Improved supply‑chain efficiency, reducing wastage and costs
As a result, the milestone where Licious cross ₹100 crore monthly revenue reflects not just scale, but also stronger business fundamentals.
🥩 About Licious: From Startup to Category Leader
Founded in 2015 by Abhay Hanjura and Vivek Gupta, Licious started with the goal of transforming how Indians buy meat. The company offers fresh chicken, mutton, seafood, marinades, and ready‑to‑cook products delivered directly to customers’ homes.
Over the years, Licious has built a vertically integrated model covering sourcing, processing, cold storage, and last‑mile delivery. This has helped the brand maintain quality consistency while scaling operations across multiple Indian cities, including Bengaluru, Mumbai, Delhi‑NCR, Hyderabad, Chennai, and Pune.
Crossing the milestone where Licious cross ₹100 crore monthly revenue places the company among a small group of Indian D2C food brands that have achieved meaningful scale.
📊 Market Context: India’s Growing Protein Consumption
India’s organised meat and seafood market remains under‑penetrated, with the majority of consumption still coming from unorganised vendors. However, changing lifestyles, higher disposable incomes, and increased health awareness are pushing consumers toward branded and traceable food products.
Industry experts believe companies like Licious are benefiting from:
- Rapid urbanisation and digital adoption
- Growing preference for home delivery of essentials
- Increased focus on food safety and hygiene
The fact that Licious cross ₹100 crore monthly revenue signals that the shift from unorganised to organised protein retail is gaining real momentum.
💰 Backing and Financial Journey
Licious is backed by global and Indian investors, including Temasek, Vertex Ventures, and Multiples Private Equity. The company has raised significant capital over multiple funding rounds to invest in technology, processing facilities, and logistics.
In recent years, Licious has also worked on improving margins by optimising procurement and reducing customer acquisition costs. Industry observers note that the latest revenue milestone could strengthen the company’s case for future fundraising or a potential IPO in the coming years.
🔮 What’s Next for Licious
With the achievement where Licious cross ₹100 crore monthly revenue, the company is expected to focus on:
- Expanding into new cities and Tier‑2 markets
- Launching more ready‑to‑cook and ready‑to‑eat products
- Deepening customer engagement through subscriptions and loyalty programs
- Further improving profitability and operational scale
If current growth trends continue, analysts believe Licious could soon emerge as one of India’s first truly profitable large‑scale D2C food companies.
🏁 Conclusion
The milestone where Licious cross ₹100 crore monthly revenue marks a turning point for India’s online meat and seafood segment. It reflects growing consumer trust in organised food brands and highlights how technology‑driven supply chains can reshape traditional markets. As competition intensifies, Licious’s ability to scale while maintaining quality will be key to sustaining its leadership position.
