Archian Foods, the parent company of Lahori—a rapidly growing Indian beverage brand—has secured ₹400–450 crore in a fresh funding round led by Motilal Oswal’s private equity arm. This investment propels Lahori’s valuation to approximately ₹2,500 crore, a significant leap from its ₹700–750 crore valuation in 2022 .
🥤 About Lahori
Founded in 2017 and headquartered in Punjab, Lahori is known for its range of traditional Indian non-alcoholic beverages, including Lahori Zeera, Lahori Nimboo, and Lahori Shikanji. The brand has carved a niche in the non-alcoholic ready-to-drink (NARTD) segment, competing with industry giants like PepsiCo, Coca-Cola, and Parle Agro
📈 Financial Performance
- FY22 Revenue: ₹38 crore
- FY23 Revenue: ₹215 crore
- FY24 Revenue: ₹316 crore
- Projected FY25 Revenue: ₹550–600 crore
- FY24 Net Profit: ₹22.5 crore, up from ₹7.6 crore in FY23 .
The company has been profitable since FY22, demonstrating robust growth and financial stability.
💰 Investment Details
- Total Funding Raised: ₹400–450 crore
- Lead Investor: Motilal Oswal Private Equity
- Previous Investor: Belgium-based Verlinvest, which invested ₹170 crore in earlier rounds .
The fresh capital will be utilized to expand into new markets and enhance product promotion efforts.
🏭 Expansion Plans
Lahori plans to use the new funds to:
- Expand Market Reach: Targeting newer regions across India.
- Enhance Marketing: Aggressively promote its product range to a broader audience.
- Scale Operations: Increase manufacturing capacity to meet rising demand .Inc42 Media
📊 Industry Context
The NARTD segment in India is experiencing significant growth, valued at approximately ₹58,000–60,000 crore in 2022, a 30% increase over the previous year. This market is projected to continue its upward trajectory, driven by changing consumer preferences and increased demand for traditional beverages
🔮 Future Outlook
With the latest funding and strategic plans, Lahori is poised to strengthen its position in the Indian beverage market. The company’s focus on traditional flavors, combined with modern marketing and distribution strategies, positions it well for sustained growth and potential international expansion.
