Kay Beauty, the cosmetics brand co-founded by Bollywood star Katrina Kaif in partnership with Nykaa, has crossed a major milestone: its gross sales reached ₹350 crore in FY26, marking a sharp rebound and rapid growth
This marks a 46% jump compared with the previous fiscal, positioning Kay Beauty as one of the top-performing celebrity-led beauty brands in India.
📈 Growth Trajectory: How Kay Beauty Reached ₹350 Crore
- Kay Beauty was launched in 2019 with an online-first model, leveraging digital retail infrastructure and the backing of Nykaa — a combination that helped the brand scale fast even during the pandemic.
- According to recent reports, its Gross Merchandise Value (GMV) — value of products sold — rose from about ₹240 crore in FY25 to ₹350 crore in FY26. The Financial Express
- Strong consumer demand, inclusive product range, and digital-first distribution helped Kay Beauty stand out amid a crowded beauty and personal-care market.
💄 What This Means for Kay Beauty & Nykaa
For Kay Beauty:
- Crossing ₹350 crore establishes the brand as a leading name in India’s beauty segment — rare for celebrity-associated brands.
- The growth demonstrates that Kay Beauty’s mix of online presence, product appeal, and marketing has resonated with customers across India, giving it scale and visibility.
For Nykaa & Parent Ecosystem:
- As part of Nykaa’s “house-of-brands” portfolio, Kay Beauty’s performance helps strengthen Nykaa’s overall product mix and boosts its beauty vertical’s value.
- Strong growth in Kay Beauty may encourage Nykaa to invest more in its in-house and partner brands, shaping its strategy for competing in premium and celebrity-backed beauty segments.
🛍️ Implications for the Indian Beauty Market
- Kay Beauty’s success suggests rising consumer preference for D2C / online-first beauty brands that cater to Indian skin tones and tastes — rather than only global legacy brands.
- It reinforces the viability of celebrity-led beauty and personal-care brands, provided they maintain product quality and brand identity.
- As more beauty players see such success, competition may intensify, which could drive innovation, better pricing, and more choice for consumers.
⚠️ What to Watch Going Forward
- Gross sales / GMV doesn’t directly translate to profit — actual net profit margins, cost structure, and sustainability will determine long-term success.
- Maintaining growth momentum will require continued innovation in products, marketing, and distribution — especially as competition increases.
- Any expansion beyond India (international markets or offline retail) will add complexity and cost; execution will be critical for scaling further.
