The joint venture between Reliance and Disney is shifting its strategy to capitalize on the “explosive growth” of large-screen and connected TV viewing in India. While the top-end plans are becoming more expensive, the platform is introducing a low-cost entry point starting at ₹79 per month to attract mobile-first users.
The New Pricing Table (Effective Jan 28, 2026)
The price revision primarily targets the Super and Premium tiers for new subscribers.
| Tier | Plan Duration | Old Price | New Price | Change (%) |
| Mobile | Monthly | N/A | ₹79 | New Plan |
| Mobile | Annual | ₹499 | ₹499 | No Change |
| Super | Monthly | N/A | ₹149 | New Plan |
| Super | Annual | ₹899 | ₹1,099 | +22% |
| Premium | Monthly | ₹299 | ₹299 | No Change |
| Premium | Quarterly | ₹499 | ₹699 | +40% |
| Premium | Annual | ₹1,499 | ₹2,199 | +47% |
Key Changes in Content Access
- Hollywood Access: For new users, Hollywood content is now bundled exclusively with the Super and Premium tiers.
- Mobile Add-on: Users on the base Mobile plan (₹79/month) will no longer get Hollywood movies automatically. They must purchase a separate Hollywood Add-on starting at ₹49 per month.
- Device Support: The Premium plan continues to support 4K streaming on up to 4 devices simultaneously, while the Super plan supports 2 devices (1080p).
How to Avoid the Price Hike
If you are already a subscriber, there is a significant “grandfathering” clause:
Existing Subscribers: JioHotstar has confirmed that anyone with an active subscription as of January 27 will continue to pay their old rates, provided their auto-renewal remains active. If you cancel and rejoin after January 28, you will be moved to the new, higher pricing.
Strategic Rationale: The “Living Room” Push
Sushant Sreeram, CMO of JioStar, stated that the pricing reset acknowledges a major shift toward home-based streaming. With over 450 million monthly active users, the platform is looking to increase its Average Revenue Per User (ARPU) while funding long-term investments in premium storytelling and live sports like the IPL.
Conclusion: A Tiered Strategy for 2026
By adding a ₹79 monthly option, JioHotstar is competing directly with the “sachet” pricing of competitors like Amazon miniTV and YouTube, while the steep hike in annual plans positions it as a premium service for high-end households. For heavy users, the message is clear: lock in your annual plan before January 28 to save ₹700 on your next bill.
