In fiscal 2025, India’s advertising industry exceeded ₹1 lakh crore, with total ad spend driven strongly by digital, according to Crisil Intelligence data released August 4, 2025. Digital media accounted for 46% of the overall spend, underscoring its dominant role in the market.
This milestone gains further context from the GroupM TYNY forecast, which projected the industry to grow by 7% in 2025, reaching approximately ₹1.64 lakh crore—adding around ₹10,730 crore in incremental ad revenues. In contrast, the market stood at around ₹1.53 lakh crore in 2024.The Economic Times
Digital advertising continues to be the engine of growth. In 2024, digital accounted for ₹49,251 crore—49% of total spend—and is expected to surpass ₹99,000 crore in 2025. Traditional media like TV and print continue to shrink in share, with print spending around ₹17,529 crore and TV at ₹28,062 crore in 2024.
The dentsu Digital Advertising Report 2025 (DDAR 2025) estimated advertising revenues at ₹1,01,084 crore in 2024 (a 6.3% rise over 2023), and forecast growth to ₹1,15,460 crore by 2026.
Why This Update Matters
This is the first time India’s ad market crossed ₹1 lakh crore in a fiscal year—not simply a projection but validated by recent Crisil data. Digital’s dominance reflects consumer and advertiser shifts toward online videos, e‑commerce, social media, and AI‑powered campaigns.
Key spending sectors—FMCG, e-commerce, BFSI, auto, education, and retail—continue to fuel this growth, each increasing ad budgets by ~10%, with AI and retail media strategies playing pivotal roles.
Looking ahead, resilient growth is expected as India becomes a top‑4 global ad market, driven by AI‑enabled marketing innovation, immersive content, and retail integration trends.
Key Highlights
- India’s ad market crossed ₹1 lakh crore in FY25
- Digital media now contributes 46% of total spend
- Projected total ad revenue by GroupM: ~₹1.64 lakh crore in 2025
- Advertising spend by format in 2024: Digital ₹49,251 cr; TV ₹28,062 cr; Print ₹17,529 cr
