Google is reportedly developing a new visual discovery platform aimed at competing with Pinterest. This initiative is expected to be unveiled at the upcoming Google I/O 2025 conference. The platform will allow users to collect and organize images into themed collections, similar to Pinterest’s pinboards. It is anticipated to integrate with Google’s image search, enabling users to save and share curated content.
This move signifies Google’s renewed interest in the social media and content curation space, following its previous attempt with the app Keen, launched in 2020. Keen utilized machine learning to help users curate content based on their interests.
The new platform is expected to leverage Google’s advancements in artificial intelligence, particularly its Gemini AI, to enhance user experience through personalized content recommendations. By integrating AI capabilities, Google aims to provide a more engaging and tailored platform for users to discover and organize visual content.
While details about the platform’s official name and specific features remain under wraps, the anticipated launch at Google I/O 2025 suggests a strategic effort by Google to expand its presence in the visual discovery and social media landscape.
