Bengaluru and San Francisco-based mixed reality (MR) startup Flam has successfully raised $14 million (approximately ₹119 crore) in a Series A funding round led by RTP Global, with participation from Dovetail and existing investors. This latest investment brings Flam’s total funding to $22 million.
Company Overview
Founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam offers a platform that enables brands to create and deploy interactive MR experiences without the need for app downloads. Users can access these experiences through QR codes or links, facilitating seamless engagement across various touchpoints, including digital advertisements, TV broadcasts, product packaging, and retail displays.
Use of Funds
The newly acquired capital will be utilized to:
- Expand operations in North America, Europe, and the Middle East.
- Enhance product development, focusing on generative AI tools for 3D asset creation, analytics, and an integrated advertising suite.
- Strengthen the company’s presence in Asia, particularly in India, where it has already begun monetizing its services.
Clientele and Market Impact
Flam’s platform is currently utilized by over 100 global brands, including Google, Samsung, Emirates, Britannia, and Mahindra. The company’s MR campaigns have reached more than 580 million users, delivering engagement rates up to 49 times higher and conversion rates four times better than traditional formats.
Future Plans
With the Series A funding, Flam aims to:
- Scale its AI infrastructure to support real-time MR experiences on any smartphone in under 300 milliseconds.
- Develop a full-stack enterprise suite of products across various industries.
- Expand its partner program for creative studios and global platforms.
Conclusion
Flam’s successful funding round underscores the growing demand for immersive marketing solutions. As the company continues to innovate and expand globally, it is poised to redefine how brands engage with consumers through mixed reality experiences.
