Dream Sports CEO Harsh Jain has introduced Dream11 3.0, a transformative strategy designed to steer the company through a post-ban landscape where real-money gaming (RMG) is no longer permissible
With the Online Gaming Bill 2025 now law, prohibiting any form of RMG and eliminating approximately 95% of Dream11’s revenue, the platform is pivoting to new, compliant business models
What Does Dream11 3.0 Mean?
1. Free-to-Play and Social Gaming Focus
Dream11 is shifting entirely to free-to-play models—prioritizing user engagement without real-money stakes. Sponsorships, creative advertising, and platform experience enhancements will now drive value
2. Diversifying Through Sub-Brands
Key divisions like DreamCricket, DreamMoney, DreamSetGo, FanCode, Cricbuzz, and Willow TV will be central to the new growth strategy
3. AI-Powered Innovation
Dream11 aims to leverage its engineering talent—around 500 engineers are being redirected from legacy systems to building AI-driven products in sports content, commerce, merchandising, and fan experiences
4. Respect for the Rule of Law
Despite the massive business shift, Jain confirmed Dream11 will not challenge the RMG ban in court, except to defend its prior operations if needed. The company states that it complied with the law preemptively, even before it came into effect
5. People-First Approach
While cost controls are planned in marketing and partnerships, Dream11 reassures that no layoffs are anticipated. The firm emphasizes that its continued innovation relies on retaining its talent pool mint.
Why Dream11 3.0 Matters
In the wake of sweeping regulation, Dream11 3.0 illustrates a resilient pivot—refining its business model around legality, sustainability, and innovation. For users, this means a shift to entertainment-rich, non-monetary gaming experiences. For the industry, it sets a precedent for growth through compliance and creativity.
Article Summary Table
| Topic | Insight |
|---|---|
| New Strategy | Dream11 3.0—pivot to free-to-play and social content-driven model |
| Revenue Impact | ~95% loss due to RMG ban under Online Gaming Bill 2025 |
| Business Focus | DreamCricket, DreamMoney, FanCode, DreamSetGo, Cricbuzz, Willow TV |
| Tech Investment | AI innovation across products, commerce, and sports experiências |
| Legal Stance | No plans to challenge the RMG ban—full compliance |
| Workforce Approach | No layoffs; redeployment to future-focused projects |
