Delhi High Court (Justice Saurabh Banerjee) issued a dynamic injunction instructing Amazon and Flipkart to immediately delist all FMCG products that misuse Reliance and Jio trademarks, including logos and brand identifiers ([turn0search0], [turn0search2]).
The injunction places restrictions on a broad range of online sellers, banning any use of the infringing trademarks in product names, listings, or packaging—aiming to prevent consumer deception.
⚖️ 4 Key Aspects of the Order
1️⃣ Dynamic injunction coverage
The court’s dynamic order covers all infringing products by both identified and unknown sellers, ensuring that any new violations on Amazon or Flipkart must also be delisted promptly ([turn0search3]).
2️⃣ Consumer confusion at risk
The court highlighted that brand recognition is crucial on e-commerce platforms. Unauthorized use of Jio and Reliance marks could mislead buyers into thinking these products are endorsed by RIL, raising consumer safety concerns ([turn0search0], [turn0search1]).
3️⃣ Reliance’s FMCG presence defended
Reliance Industries argued that its extensive FMCG portfolio—spanning fresh foods, dairy, and everyday groceries—requires strong brand protection to prevent dilution and misrepresentation ([turn0search0], [turn0search2]).
4️⃣ E-commerce platforms held accountable
This ruling signals increased liability for platforms to actively police listings—not just rely on seller declarations. They must now proactively remove listings with infringing trademarks ([turn0search1]).
🔭 Impact & What to Watch
- Stricter platform compliance: Amazon and Flipkart will need enhanced AI or manual filters to prevent future infringements.
- Wider brand liability: The dynamic injunction could apply to other major trademarks facing misuse online.
- Policy ripple effect: This judgment reinforces stronger brand protection enforcement in India’s booming e-commerce sector.
- Possible appeals: Platforms may challenge the dynamic aspects of the order or seek clarity on scope in appellate court.
✅ Bottom Line
The Delhi HC’s directive for Amazon and Flipkart to delist all products misusing Jio and Reliance trademarks reflects a strong commitment to protecting consumers and brand owners. With dynamic injunctions, courts are increasingly holding platforms accountable for trademark oversight and proactive listing control.
