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D-mart founder to invest ₹100 crore in Lenskart

The news that “Damani invests in Lenskart” is creating buzz in both the consumer-retail and startup ecosystems. Radhakishan Damani, the veteran investor and founder of Avenue Supermarts (DMart), is reportedly set to invest approximately ₹100 crore in Lenskart via a pre-IPO secondary share purchase.


This signals strong confidence in Lenskart’s business and sets the stage for its upcoming public market debut.


What’s Happening?

  • Lenskart has received regulatory clearance from the Securities and Exchange Board of India (SEBI) for an IPO which includes a fresh issue of around ₹2,150 crore.
  • Ahead of the IPO, Damani and SBI Mutual Fund are each likely to pick up shares in Lenskart worth around ₹100 crore each through a secondary transaction.
  • The investment comes at a time when Lenskart is preparing for a large-scale public listing, and having a well-known, value-oriented investor like Damani adds both credibility and signal-value.

Why “Damani Invests in Lenskart” Matters

1. Endorsement from a Legendary Retail Investor

Radhakishan Damani is known for his value investing approach and success with DMart. His participation implies trust in Lenskart’s model, potential execution capability and long-term prospects.

2. Timing Ahead of IPO

The investment is happening in the pre-IPO phase, when Lenskart is gearing up to list publicly. Such backing may help the company anchor its valuation, widen investor interest, and signal strength to the market.

3. Validation of the Consumer/Omnichannel Play

Lenskart, operating omnichannel eyewear retail with both online and offline presence, is seen as one of the few “new-age consumer” startups with scale in India. Damani’s move reinforces the idea that consumer-retail platforms are still attractive for serious investment.


Background: Lenskart’s Funding & Business Context

  • Lenskart was founded in 2010 and has grown into a major player in India’s eyewear market, operating thousands of stores and a large online channel.
  • It has previously raised large amounts of capital from global investors (for example, $100 million from ChrysCapital in 2023) to fuel expansion and manufacturing. TechCrunch
  • In 2025, as it readies for IPO, the company is restructuring its cap-table and consolidating its position in the market.

What to Watch Next

  • Final deal structure: Is Damani’s investment purely via secondary share purchase, or will there be some fresh capital injection?
  • Valuation anchoring: What valuation will the investment imply for Lenskart, and will that set a benchmark for the IPO pricing?
  • Post-investment role: Will Damani take an active advisory or board role, or is this a purely financial investment?
  • Market reaction: How will other institutional investors respond? Will this spark more high-net-worth participation in Lenskart’s cap-table?
  • IPO performance: Given the backing, will Lenskart’s IPO succeed in achieving strong listing performance and investor demand?

Conclusion

“Damani invests in Lenskart” is more than just another startup funding headline—it is a strategic validation by one of India’s most respected retail/investment figures. For Lenskart, it strengthens its positioning ahead of the IPO; for Damani, it reflects confidence in the India consumer-retail story and in omnichannel growth. The coming months will reveal how this investment plays into Lenskart’s public market journey and whether it moves the needle for the broader consumer-startup ecosystem.

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