Anysphere today unveiled its Ultra subscription for $200 per month, targeting power users of its AI coding tool, Cursor. The plan offers 20× more usage across leading AI models—OpenAI, Anthropic, Google DeepMind, and xAI—compared to the existing $20/month Pro tier
The Ultra plan also includes priority access to new features, enabled by long-term partnerships with model providers, and is tailored for high-consumption users seeking dependable performance
🚀 Why Cursor Introduced This Tier
According to CEO Michael Truell, the Ultra plan was launched in response to “highly requested” demands from developers for predictable high-volume access. With strategic deals in place, Cursor can now package significant AI model usage without variable overage charges .
This aligns with an industry shift—OpenAI, Anthropic, and Google DeepMind have introduced $100–$250 plans targeting pro-level or enterprise users
📈 Cursor’s Market Momentum
Cursor is enjoying explosive growth:
- Surpassed $500 million ARR, drawing enterprise users like Nvidia, Uber, and Adobe
- One of the fastest companies to reach $100 million ARR, growing another $200 million since April
- Valued at $9 billion, backed by a $900 million funding round with top-tier investors
- Popular among developers at Amazon, where more than 1,500 employees are pushing for internal adoption
💡 Community Reaction & Competitive Landscape
- Some Pro users have criticized the change—complaints include perceived reduced reliability due to a shift to rate-limited “unlimited” plans
- Cursor is doubling down on its strengths, developing in-house features like its “Tab” model, and hedging against dependency on external AI models
- Despite rising competition—OpenAI’s Windsurf acquisition, Anthropic’s Claude Code—Cursor’s rapid adoption gives it a strong competitive position businessinsider
✅ Final Take
Cursor’s $200/month Ultra plan is a strategic move to capture heavy-usage developers and enterprise teams. With massive ARR growth, powerful investor backing, and features aligned for professional use, Cursor is solidifying its place as a major player in the AI coding revolution.
