Google has rolled out a new AI‑powered Store Reviews feature in the Chrome desktop browser, designed to help users determine if an online shop is real or fake. This innovative tool leverages independent review sites and AI summarization to empower safer shopping decisions.
What Is the Chrome Store Reviews Feature?
When browsing a website, users can click the lock icon or “i” symbol next to the URL to open the site information panel.
If the site appears to be a store, Chrome will show a Store Reviews section, offering an AI-generated summary of the store’s reputation based on reviews from platforms like Trustpilot, ScamAdvisor, Reputation.com, and ResellerRatings
This pop-up displays a concise reputation overview including product quality, pricing fairness, customer service, and return policy. It aims to prevent scams without requiring users to visit multiple review sites manually
Availability and Limitations
Currently available only to users in the United States on Chrome desktop, and only in English
There is no support yet for mobile or other languages, and Google has not confirmed expansion plans at this time.
Why It Matters
Faster trust signals: Shoppers can quickly assess a store’s reputation without leaving the site or searching multiple platforms.
AI-powered insights: Chrome aggregates independent reviews and distills them into a user-friendly snapshot of risks or positives
Enhanced safety: Built-in feature complements Chrome’s existing Enhanced Protection, which now uses AI to detect scams in real time
How It Compares to Traditional Methods
Method
Process
Limitation
Manual review checking
Visit Trustpilot, ScamAdvisor separately
Time-consuming, may miss some sources
Chrome Store Reviews
One-click summary via browser panel
Only available on desktop and in U.S./English
Enhanced Protection
Auto-scan for suspicious behavior
Focuses on downloads and phishing, not stores
What Experts and Users Are Saying
Industry commentators see it as Chrome’s next step in integrating AI into everyday browsing, especially for consumer protection tools
Users on community forums have welcomed the change, noting it cuts through clickbait and fake-to-viral scams by summarizing trustworthy reviews quickly The Times of India
What Still Needs Attention
Chrome’s feature is not foolproof. Users should still verify URLs, look for the padlock icon, and review contact and return policies manually
The Store Reviews summary depends on review platforms that may have biases or incomplete data. Users should cross-check suspicious sites directly, especially unfamiliar domains.
The feature isn’t yet available globally or on mobile, limiting its reach. Google has not indicated when broader rollout will happen.
