Canva officially closed 2025 with $4 billion in Annual Recurring Revenue (ARR), a massive milestone announced by co-founder and COO Cliff Obrecht in early 2026. This reflects a nearly 40% year-over-year growth, reaccelerating the company’s momentum as it transitions into an “AI-first” platform.
The achievement was fueled by a surge in enterprise adoption and the rapid integration of generative AI tools across its Visual Suite.
Key Financial & Growth Metrics (2025)
Canva’s growth in 2025 was driven by its “Creative Operating System” and a strategic shift toward B2B markets.
- Revenue: Reached $4 billion ARR (up from $2.3 billion in 2024).
- Monthly Active Users (MAU): Jumped to 265 million, a 20% increase from the previous year.
- Enterprise Segment: The B2B division (serving teams of 25+) doubled its ARR to $500 million.
- Valuation: Following a secondary share sale in August 2025, Canva’s valuation rose to $42 billion.
- Global Presence: Now serves over 100 million teachers and students across 190 countries.
Drivers of Reacceleration
Cliff Obrecht attributed the $4 billion milestone to three core areas:
- Core Product Optimization (70%): Improving the main design “flywheel” and investing in high-tier talent.
- AI Integration (20%): Features like “Magic Studio” and AI-powered mini-apps (which alone have 10 million MAUs) are now driving 20% of new growth.
- International Expansion (10%): Deepening localized tools in markets like India, Japan, and Brazil.
The “GPU Tax” and AI Strategy
While AI is a growth driver, it comes with a high operational cost. Canva confirmed it is paying a 10% “GPU tax”—meaning roughly 10% of its total revenue is currently spent on AI infrastructure and pass-through costs to model providers like OpenAI and Anthropic.
| Metric | 2024 Performance | 2025 Performance |
| ARR | $2.3 Billion | $4.0 Billion |
| MAU | 220 Million | 265 Million |
| Valuation | $32 Billion (estimated) | $42 Billion |
| Paying Subscribers | ~20 Million | 25 Million+ |
Future Outlook: IPO 2026/2027
With seven years of consistent profitability and a strong balance sheet (holding over $1 billion in cash), Canva is widely expected to launch one of the most anticipated tech IPOs in recent history. Obrecht indicated that the company is “actively preparing” for a public listing within the next 12–24 months.
