The Campa & Lahori Zeera market share among emerging Indian beverage brands has seen a sharp uptick. According to industry data from NielsenIQ, the combined share of Campa (owned by Reliance Consumer Products Limited) and Lahori Zeera (by Archian Foods Pvt Ltd) has doubled year-on-year, reaching almost 15% of India’s soft-drink market for the January-September 2025 period.
In contrast, the combined share of the dominant players—Coca‑Cola and Pepsi (via PepsiCo) —fell from about 93% in the prior year to around 85% in the same period.
Key details of the shift
- For Jan-Sep 2025, Campa & Lahori Zeera combined market share ~15%.
- Their share a year earlier was approximately ~7% (i.e., they roughly doubled their share).
- The overall Indian soft drink market size is about ₹ 60,000 crore.
- Growth was achieved despite some headwinds — e.g., this summer’s rains affecting consumption in many parts
Why are Campa & Lahori Zeera gaining share?
Affordability & local taste
Both brands are tapping Indian consumer preferences with more local flavour and strong price points, which may resonate better with Tier-2/3 markets. For example, Lahori Zeera focuses on “masala” soda – an Indian spice-flavoured fizzy drink.
Distribution & market focus
Their growth is largely via general trade and smaller outlets, connecting with consumers in non-metro areas. For Lahori Zeera, building a strong network of distributors and fast expansion has been a key driver.
Pressure on the big players
As these challengers grow, the incumbents (Coca-Cola, Pepsi) are seeing share erosion. The article notes that the duopoly is getting shaken up.
Implications for the industry
- The shift indicates that the Indian soft-drink market is becoming more competitive, rather than dominated solely by foreign multinational brands.
- Incumbent brands may need to rethink their strategy for price-points, flavour innovation, regional distribution, and marketing to defend share.
- It could lead to greater focus on Tier-2/3 urban and rural markets, as challengers exploit under-penetrated segments.
- Investors and analysts might view Campa and Lahori Zeera as key disruptors in the beverage space, which could attract additional capital or M&A activity.
What to watch next
- Will Campa & Lahori Zeera be able to sustain this growth and translate share gains into profitability and scale?
- How will the incumbents respond—will they lower prices, launch local-flavoured SKUs, enhance distribution?
- Will this trend lead to price pressures in the market, especially at the ₹10 price point which is being referenced for mass-market drinks.
- How deeply have they penetrated the national market — are they evenly distributed or still strong only in certain regions? The article mentions that one of the brands wasn’t yet national. The Economic Times
Final Thoughts
The rise in Campa & Lahori Zeera market share to nearly 15% from ~7% in nine months of 2025 is a significant landmark in India’s beverage industry. It highlights a shift in consumer behaviour, the power of localised brands, and the increasing challenge faced by global giants.
