According to brokerage and industry data, Blinkit gains market share in Q1, edging ahead of rivals like Instamart and Zepto. With over 25% quarter‑on‑quarter growth in gross order value (GOV), Blinkit led the quick‑commerce surge from April to June, outperforming overall sector growth of under 20%
📈 Impressive Growth in Q1
- GOV growth: ICICI Securities reports Blinkit’s Q1 FY26 GOV rose over 25% QoQ, while Instamart recorded a 22% increase
- Year‑on‑year gains: Blinkit saw a 140% YoY jump in GOV, with Instamart up 110% YoY
- Daily Active Users: Blinkit grew from 5.5M in Dec 2024 to 6.2 million DAUs in June, while Zepto dipped to 4.9M
🏆 Market Share & Competitive Position
Blinkit and Instamart expanded their share in a cooling quick‑commerce space. Zepto, the nearest competitor, has experienced a slowdown due to pricing and service issues, leading users to switch
According to CLSA and Motilal Oswal earlier reports:
- Blinkit holds approximately 40–46% quick‑commerce market share.
- Instamart around 22–27%.
- Zepto hovers near 20–29% depending on source
💡 Strategic Focus on Profitability
Both Blinkit and Instamart shifted priorities:
- Slowing new dark‑store openings (Blinkit ~250 vs 294 in Q4; Instamart ~80 vs 316)
- Curbing performance‑marketing spend.
- Introducing order‑based discounts and fees to drive average order value (AOV) and margins
- Instamart’s Maxxsaver and Zepto’s Super Saver highlight the trend
🌍 Broader Implications
- Sector evolution: Quick commerce grows fast—GOV rose ~24× from FY22 to FY25, now a $7.1B market—but consolidation is underway
- Investor sentiment: Zomato’s parent, Eternal, saw a stock uptick as Blinkit’s revenue more than doubled YoY to ₹1,709 crore, despite Q4 losses
- Strategic advantage: Blinkit’s deep integration with Zomato’s ecosystem (logistics, user base) and efficient store expansion gives it a structural edge
🔮 What Comes Next?
- Scaling stores: Blinkit targets 2,000 dark stores by December 2025; momentum remains high
- Profit focus: Continued emphasis on minimizing customer‑acquisition cost and maximizing AOV.
- Competition: With Amazon, Flipkart, and Reliance entering quick commerce, Blinkit’s lead will face new challenges
✅ Conclusion
Blinkit gains market share in Q1 by outperforming peers with aggressive user growth (+140% YoY GOV), rising DAUs (~6.2M), and strategic profitability moves. With Zepto stalling and Instamart cooling, Blinkit stands as India’s clear quick‑commerce leader—poised to grow further and shape sector dynamics in the months ahead.
