At the annual Ather Community Day in Bengaluru on August 30, CEO Tarun Mehta announced that Ather’s market share has nearly doubled year-over-year to around 17% in August. The company now ranks second in India’s e-scooter market behind TVS Motor’s 24.8% share.
- Top Position in South India & Gujarat
Ather is now the No. 1 electric two-wheeler brand in South India and leads in Gujarat, supported by a growing retail footprint. - Rapid Retail Expansion
The company has expanded to 416 stores nationwide and plans to scale to 700 outlets soon—boosting visibility and customer outreach. - Breakthrough Fast-Charger Launch
Ather unveiled its next-generation fast charger capable of adding about 30 km of real-world range in just 10 minutes—greatly reducing charging downtime. - Other Key Product Developments
They also launched the EL platform for more efficient production, the family scooter Rizta (now surpassing 100,000 deliveries), AtherStack 7.0 with voice-interaction using a large language model, and features like adaptive cruise control (Infinite Cruise) and touchscreen dashboards.
Context & Market Momentum
- Surpassing Ola Electric
In August, Ather surged past Ola Electric in market share—holding 17.9% versus Ola’s 17.3%, signaling a significant reversal in their standings. - Strong Growth Trajectory
Ather has climbed from a 11% share in Q3 FY2025 to around 15% in Q4, reflecting the impact of its successful Rizta series and strategic expansion.
Why This Matters
- Customer Convenience & Adoption
Fast chargers delivering 30 km in 10 minutes can greatly reduce charging anxiety—making EV ownership more practical and appealing. - Strategic Clout
Dominating key regions, expanding retail reach, and investing in product innovation positions Ather as a major EV challenger to older incumbents. - Sustainability of Growth
With Rizta’s popularity and new architecture, the company is building scalable infrastructure to sustain growth and profitability.
