Ather Energy, one of India’s leading electric scooter manufacturers, is set to unveil a new ₹60,000 budget e-scooter on August 30, 2025. This launch marks a major shift for the Bengaluru-based company, which has so far focused on the premium EV segment with models like the Ather 450X and Rizta.
The new affordable model is expected to target mass-market buyers, making electric mobility accessible to a larger audience.
Why This Launch Matters
Electric scooters have been gaining traction in India, but high prices have been a barrier for many consumers. By introducing a ₹60,000 budget e-scooter, Ather aims to:
- Compete directly with Ola Electric’s S1X, Hero Electric, and TVS iQube base models.
- Tap into the entry-level commuter market, which forms the bulk of India’s two-wheeler sales.
- Accelerate EV adoption by offering a scooter at nearly half the price of its premium flagship.
Expected Features
While Ather has not officially revealed specifications, industry insiders expect the new Ather budget e-scooter to come with:
- Top speed of 55–65 km/h, suitable for city rides.
- Range of 80–100 km per charge, balancing affordability and practicality.
- Lightweight design with simplified hardware for cost reduction.
- Smaller battery pack, but compatible with Ather’s charging ecosystem.
The scooter is likely to skip premium features like large touchscreens and advanced ride modes to keep costs low.
Competitive Landscape
India’s EV two-wheeler market has become highly competitive. Ola Electric, TVS, Hero Electric, and Bajaj Chetak are already battling for dominance.
By entering the budget segment, Ather could significantly expand its customer base and gain an edge in Tier-2 and Tier-3 cities where affordability drives sales.
What This Means for Buyers
For consumers, the ₹60,000 Ather scooter could be a game-changer:
- Affordable entry point into EV ownership.
- Lower running costs compared to petrol scooters.
- Access to Ather Grid charging stations, already spread across major cities.
Launch Event on August 30
The company has confirmed that the official launch event will take place on August 30, 2025, with sales expected to begin shortly after. Industry experts predict a strong response, especially if Ather manages to balance cost, performance, and reliability.
