In a potential game-changing move, Apple is reportedly in talks with Anthropic and OpenAI to power its voice assistant Siri, marking a sharp shift from its tradition of relying solely on in-house artificial intelligence. This could help Apple catch up in the fast-moving AI race, especially after internal AI projects fell behind schedule
🤖 Why Apple May Use Anthropic or OpenAI for Siri
- Stronger AI capabilities: Siri has struggled to match the conversation quality and contextual understanding of AI models like ChatGPT or Claude
- Faster innovation: Licensing proven external models could speed up Siri’s upgrade instead of waiting for Apple’s own large language model (LLM) to be ready.
- Privacy maintained: Even if Apple uses Anthropic or OpenAI, plans suggest the models would run on Apple’s own private cloud servers, so user data stays secure
📊 What’s Behind This Strategy Shift
| Factor | Details |
|---|---|
| Internal challenges | Apple’s own AI project called LLM Siri is reportedly delayed until 2026 |
| Market pressure | Google, Samsung, Microsoft and Meta have launched AI-powered assistants and tools, leaving Apple behind. |
| Consumer demand | Users increasingly expect assistants to answer natural questions, summarize content, or perform tasks seamlessly. |
🔍 What Will Change for Siri Users
- Siri could finally handle more natural conversations, follow context better, and even summarize information or draft messages.
- Integration of models like Anthropic’s Claude or OpenAI’s ChatGPT could make Siri smarter at answering complex queries.
- New AI features might run partly on-device for speed and partly in the cloud for advanced reasoning cnbc
🧭 Next Steps & What to Watch
| Step | Expected Timing |
|---|---|
| Apple finalizing talks | Ongoing in mid‑2025 |
| Internal testing | Possibly late 2025 |
| Public release | Siri with external AI support might debut in iOS 20 or later, expected in 2026 |
Apple could still combine this external help with its own foundation models announced at WWDC for on-device tasks.
📈 Why This Matters for Apple
- Catch up in AI: Using Anthropic or OpenAI could close Apple’s gap with Google Gemini and Microsoft Copilot.
- Balance privacy & power: By running AI on private Apple servers, user data remains protected—a core Apple value.
- Shift in strategy: Historically, Apple preferred full in-house control; this move shows practicality over pride.
✅ Bottom Line
Apple’s decision to use Anthropic or OpenAI for Siri could bring smarter, more capable AI to millions of iPhones—while still protecting user privacy. It’s a big sign that Apple is willing to rethink strategy to stay ahead in the AI era.
