Apple reported a record $94.04 billion in revenue for the fiscal Q3 of 2025 (April–June quarter), representing a 10% year-over-year gain and comfortably beating analyst expectations of about $89 billion. Net income reached $23.4 billion, or $1.57 per share, up 12% year-over-year.
⚙️ Business Segment Performance & Regional Highlights
- iPhone revenue soared to $44.58 billion, up 13–13.5%, driving much of the growth.
- Mac sales jumped ~15% to approximately $8.05 billion, bolstered by popular models like the M4 MacBook Air.
- Services revenue—covering App Store, Apple Music, iCloud, TV+, and more—hit $27.42 billion, up 13% and setting a new all-time quarterly record
- iPad and Wearables/Home Products declined: iPad revenue slid 8% to ~$6.58 billion, while accessories like Apple Watch and AirPods dropped ~8.6% to $7.4 billion.
Regional results:
- Greater China revenue grew 4% to $15.37 billion, marking recovery in a region that had previously been stagnant.
- North America: ~$41.2 billion
- Europe: ~$24 billion
- Rest of Asia‑Pacific, including India and South Asia, surged 20% to $7.67 billion.
📌 Why it Matters
- This quarter marks Apple’s highest-ever June quarter revenue, driven by robust performance in its highest-margin segments—iPhone, Mac, and Services.
- The results signal resilience amid challenges like tariff pressures and slower AI development.
- Investor confidence was cautious: Apple’s stock rose only 2–3% after hours, with concerns focused on future earnings impact from trade policies and lagging artificial intelligence progress.
🔮 Strategic Developments & AI Momentum
- Tim Cook confirmed that Apple incurred about $800 million in tariff costs during this quarter, and forecasts $1.1 billion in tariff expenses next quarter if global policies remain unchanged.
- Apple continues to shift U.S.-bound manufacturing to India and Vietnam to mitigate trade risks.
- On AI, Apple is increasing internal investments and has acquired around seven companies in 2025—though the company still trails competitors like Google and OpenAI in launching generative AI tools. Cook reaffirmed openness to acquisitions that advance Apple’s AI roadmap.
✅ Summary Table
| Metric | Result / Notes |
|---|---|
| Total Revenue | $94.04B (+10% YoY) |
| Net Income (EPS) | $23.4B / $1.57 (+12%) |
| iPhone Revenue | $44.58B (+13%) |
| Mac Revenue | $8.05B (+15%) |
| Services Revenue | $27.42B (+13%) |
| iPad & Wearables | ~8% decline |
| Greater China revenue | $15.37B (+4%) |
| Tariff Costs | ~$800M this quarter; ~$1.1B projected next |
| AI Outlook | Investments rising; delayed Siri relaunch expected in 2026 |
