Apple is reportedly set to unveil the AirTag 2 between July and September 2025, possibly alongside the upcoming iPhone 17 series. This update brings several meaningful refinements to Apple’s popular item tracker, which hasn’t changed since its 2021 release
Launch Timing & Announcement Plans
- Bloomberg’s Mark Gurman initially hinted at a mid-2025 release, with the device now expected between July and September
- 9to5Mac and Yahoo Tech reported Apple may debut the AirTag 2 in September alongside the iPhone 17 launch, as it didn’t appear at WWDC in June macrumors
Anticipated Features & Enhancements
Analysts and leaks suggest the following improvements:
- Upgraded UWB Chip – The new ultra-wideband chip could triple the Precision Finding range, reaching up to about 60 meters
- Improved Speaker Security – A sturdier speaker design to prevent stalking misuse
- Better Battery Alerts – Enhanced low-battery warnings with two notification levels, signaling both “low” and “very low” battery states
- Retained Design – The outer design is expected to remain the same, maintaining accessory compatibility
Why This Matters
- Performance jump: The improved UWB chip significantly enhances tracking accuracy and range.
- Safety & privacy: Tamper-resistant speaker features bolster anti-stalking protections.
- Accessory compatibility: No design change means existing accessories work seamlessly.
- Strategic timing: Pairing the launch with the iPhone event boosts visibility and excitement.
Launch Outlook
| Feature | Expected Update |
|---|---|
| Release Window | Q3 2025 (July–September) |
| Announcement | Likely during iPhone 17 launch event |
| Tracking Range | Up to ~60 meters (3× current) |
| New Safety Features | Sturdy speaker and multi-level alerts |
| Design Change | None (same form factor retained) |
Final Take
With AirTag 2 launching in Q3, Apple is delivering meaningful upgrades—especially in tracking range and privacy—while maintaining a familiar and compatible design. For users in need of improved findability and anti-stalking features, it’s likely worth waiting a few more months.
